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Bad Book or Product Review? Let it Go and Move On…

By Marcia Yudkin Heartsick over negative reviews on Amazon or Yelp? I want to tell you about an experience I recently had that, for me, put the phenomenon of reviews into perspective. To cope with an early-morning flight, my husband and I booked a room at a Days Inn near our local airport. To get… Read More

Inventor Needs Publicity Ideas for Handle That Makes it Easy to Shovel Snow and Dirt

Publicity Hound Howie Rosenshine of Downington, Pa., writes: “I invented the Shovelution, a shovel handle attachment that lets you greatly reduce the effort, strain and potential injury involved in shoveling snow or dirt. “It attaches easily to any straight-shaft shovel or similar implement. When you add it to your standard shovel, you can switch sides… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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