It used to be easy to find the movers and shakers who were the most influential people within their topic areas. But not anymore, thanks to social media. PR and marketing pros who need to find the heavy-hitter journalists, talk show hosts, bloggers, authors, experts and Facebook users who are discussing a particular topic right now, can… Read More
New Media
Muck Rack lists 140+ journalists on Google+
It’s far too early to conclude whether Google+ is a valuable social media platform, or simply the newest shiny thing, even though self-proclaimed Google+ “experts” are multiplying like rabbits. It’s worth nothing, however, that Muck Rack, the site that tracks major journalists and what they’re writing about on Twitter, has listed more than 140 journalists… Read More
The changing media landscape: How to keep up with it
Newspaper and magazine reporters frequently change jobs, even if it’s to earn a piddly $30 more a week at a competing publication. The TV and radio industries are in flux, too, as stations are bought and sold more quickly than items on eBay. So how can you stay on top of all the major developments on the… Read More