Quick. Find your media hit list—the list of media you have pitched recently either for your own story idea or one for a PR client. Now, scan the list. I’ll bet you a bag of dog treats that the Associated Press isn’t on the list. That news powerhouse is frequently forgotten by PR people. Yet the AP… Read More
Media Relations
How to Make Facebook Easier
The Publicity Hound’s Tips of the Week Issue #545 March 15, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. How to Make Facebook Easier 2. 31 Definitions of PR 3. LinkedIn: Perpetual Leads Machine 4. Use Sizzling Statistics 5. Free Twitter Bird Icons 6. Hound… Read More
Don’t Fight Facebook
The Publicity Hound’s Tips of the Week Issue #545 March 8, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Don’t Fight Facebook 2. LinkedIn Sleuthing 3. Wanted: Milk Mustache Stars 4. Publicity Hound Charlie Sheen 5. What’s Your Klout Score? 6. Hound Video of the… Read More
Authors, the media don’t care about your books
I know that sounds harsh, but it’s true. If you’re trying to generate publicity for your book, you’re going about it all wrong. You should be generating publicity for your expertise. That’s one of the topics I discussed when I was a guest on Stacy Harp’s Blog Talk Radio show for Active Christian Media on… Read More
CEOs: Unusual hobbies, collections? Forbes wants you
Think beyond the office when you’re pitching stories about yourself or your company to journalists and bloggers. If your CEO has an unusual hobby or collection, Kym McNicholas of Forbes wants to know about it. She’s an anchor/reporter for the Forbes Video Network and reports and produces mostly video business stories. She she also contributes to… Read More
Hyper-Local Site Covers 19 States
The Publicity Hound’s Tips of the Week Issue #536 Dec. 21, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Hyper-Local Site Covers 19 States 2. Inspiration for Clever Taglines 3. Problems Downloading My Ebook? 4. No Gifts for Journalists 5. Year-end Recommendation 6. Hound Video… Read More
Need a publicist? Ask jobless journalists + 16 other tips
If you want to launch a publicity campaign and you don’t have the time to do it yourself, it’s time to hire a publicist. Looking for unemployed journalists who need work is one of your best tactics. More about that in a minute. But here’s some general advice about how to prepare for your search. Where… Read More
Comment on Forbes & AARP mags’ redesigns
Two big-circulation magazines are unveiling redesigns, and an almost guaranteed way to get into them is to comment on the redesigns through a letter to the editor and, of course, include the name of your company in your signature. Really crafty Publicity Hounds will be able to weave into the letters other information about their companies without… Read More
23 ways to find targeted media where you want publicity
When you’re starting a publicity campaign or creating a year-long media plan, remember that the “spray and pray” technique of pitching hundreds of media outlets with the same one-size-fits all pitch, and then praying that they will respond, doesn’t work. Instead, you need to define the target audience you’re trying to reach, create story ideas about… Read More
6 ways to tie your pitch to breaking news for PR, publicity
News is breaking all around you. Here are 6 tips on how to generate publicity from breaking news. Update: We’ll be discussing these tips and many others during the webinar “How to Tie Your Story Pitch to Breaking News and Make the Media Interview YOU” tomorrow, Wednesday, July 21. 1. The local angle. If you’re… Read More