Media Relations

Appearing on TV? Plan for these 7 emergencies

Pitching yourself to TV talk show bookers or your local TV news directors, and convincing them to say yes, just seems like the hard part. It really isn’t. The far more difficult task is knowing how to respond to the many emergencies that can pop up from the time you’re booked to the second you walk… Read More

5 reasons why PR interns shouldn’t be pitching the media

If you’re lucky enough to be hiring a PR intern this summer, don’t fall into the trap of letting them learn on the client’s nickel. There’s a good discussion at the Get Social PR blog where Rodger Johnson, a PR counselor and blogger, argues in favor of letting interns pitch, with supervision. “Interns need to learn how… Read More

I am Not a Flake

The Publicity Hound’s Tips of the Week Issue #561 June 28, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. I am Not a Flake 2. Use Glue to Grab Facebook Fans 3. Pull Journalists with Video 4. Why You Should Care About Klout 5. Confidence… Read More

Weinergate’s 5 PR Lessons

The Publicity Hound’s Tips of the Week Issue #558 June 7, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Weinergate’s 5 PR Lessons 2. Facebook Best Practices Guide 3. Duck Makes Home at Home Depot 4. Your Biggest Publicity Problem? 5. Inventory Closeout Next Week… Read More

Piggyback onto Gender-neutral Story

The Publicity Hound’s Tips of the Week Issue #557 May 31, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Piggyback onto Gender-neutral Story 2. Three Nook Books in One Weekend 3. You Can’t Afford Not to Outsource 4. Don’t Forget Meetup.com 5. Inventory Closeout 6.… Read More

12 ways to say ‘thanks’ to a blogger or journalist

The blogger whose audience you’ve been dying to get in front of publishes your guest blog post, letting you strut your stuff to a new crop of potential customers and clients. A journalist who works for your local business journal writes a flattering, error-free feature story on your new business, and it makes the… Read More

10 magic phrases journalists and bloggers LOVE

When you’re pitching the media, don’t spend all your time crafting your pitch. Think about how to weave what I call the “10 Magic Phrases” into a telephone conversation, email interview or face-to-face chat with journalists and bloggers. I’ve printed the questions on handy notepads and I use them whenever a reporter calls, or when I… Read More

Fail to Prepare? Prepare to Fail

The Publicity Hound’s Tips of the Week Issue #551 April 19, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Fail to Prepare? Prepare to Fail 2. Your Twitter Lists 3. Top-quality Animoto Videos 4. Jack Canfield’s Tips for Authors 5. Promoting Photos on Glass 6.… Read More

News Powerhouse You’re Not Pitching

The Publicity Hound’s Tips of the Week Issue #547 March 29, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. News Powerhouse You’re Not Pitching 2. Increase Your Klout Score 3. 109 Ways to be Irresistible 4. Meet Me at Author U May 6-7 5. Rewarding… Read More