This guest post is an excerpt from The Little Red Book of PR Wisdom, written by Brian Johnson of Australia, an award-winning journalist, a former news director, on-air presenter, producer, narrator, foreign correspondent and documentary maker, who has worked for radio, television, magazines, newspapers and websites. He has provided editorial PR services to a diverse range of… Read More
Media Relations
Dog Tweets—How to handle rejection from journalists when doing PR
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. When a journalist says “no” to your story idea, here are 5 things to do, and 2 things to never do. Pitch it to someone else whose audience needs to hear what you’re offering. Pros… Read More
Pros and cons of TV and radio publicity
This is the second in a three-part series on the advantages and disadvantages of print, broadcast and online publicity. Part III will be featured next and focus on online publicity. * * * Earlier this week, I listed the pros and cons of publicity in newspapers, magazines and other print media. Today,… Read More
How to handle rejection from journalists when doing PR
When you pitch a story to a reporter, and the reporter isn’t interested, it’s easy to become dejected and embarrassed, and conclude that your publicity campaign has come to a screeching halt. That would be a big mistake. Pick yourself up. Brush yourself off. And move on! That’s what I told an author this week… Read More
-Lance Armstrong’s Apology
The Publicity Hound’s Tips of the Week Issue #682 Jan. 15, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Lance Armstrong’s Apology 2. Advice from TV Show Producers 3. How to Build an Audience 4. Hound Video of the Week This Week in the Hound… Read More
Don’t send ecards via LinkedIn direct messages
The last thing I want to see in my LinkedIn messages are ecards wishing me Happy New Year or even Happy Birthday, some that include music and blinking lights. I found three of them in a row just now when I checked my DMs. Here’s the kicker. In each case, I was one of a… Read More
7 easy ways to find a journalist’s email address
Let’s say you’ve spent time building a relationship with a journalist you eventually want to pitch. You know the importance of giving before you get. You’ve followed her on Twitterand retweeted several of her tips. You want to do more research online and learn all you can about her. You also need her email address.… Read More
How to be an expert in your industry
If you want publicity, it’s a whole lot easier to get it if you’re an expert in your field. When I speak to audiences about the importance of being an expert, I see people start to cringe. They’re paranoid about calling themselves experts and then being “found out” or “uncovered as a fraud.” That’s because… Read More
-Steal Somebody Else’s Idea
The Publicity Hound’s Tips of the Week Issue #657 Oct. 20, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Steal Somebody Else’s Idea 2. Go After a Media Sponsor 3. New Posts at My Blog 4. Hound Video of the Week This Week in the… Read More
Magazines releasing their 2013 editorial calendars
Smart PR people and self-promoters know October is the month when magazines start releasing their editorial calendars for the following year. Editorial calendars help advertisers know which topics will be featured in which editions. They also give Publicity Hounds a leg up on the competition because you can see instantly where your story might be… Read More