Media Relations

10 ways to be an indispensable media source

What separates people who are masters at generating publicity from those who are constantly grousing that “the media doesn’t care about my story?” Often, it’s knowing how to be a valuable media source. Here are 10 ways to make yourself indispensable to reporters, editors, freelancers, broadcasters, bloggers, ezine editors and all new media. 1. Understand your Number One… Read More

3 ways to customize a pitch to journalists & get a “yes!”

The next time you pitch a journalist, will he read your pitch and know that you know who he is, what he covers, and why his audience should care about your story? He will if you customize it. That means sending a pitch that you can’t send to any other journalist because it’s unique to… Read More

Never EVER use this word when pitching—or eat soap

When I worked as a reporter and someone would pitch me, I recoiled when I heard one word in their pitch: “I own a candy store in the Tuttle Street Mall, and I’m trying to get a little publicity for it.” Here’s an even more egregious sin: “I own a candy store in the Tuttle… Read More

Pitching journalists? How to avoid ‘spraying & praying’

Raise your hand if you’ve done this: You’ve sent an identical pitch to several journalists. In PR circles, that’s called the “spray and pray” technique. You might even spray it to dozens, perhaps even hundreds, of journalists. And then you pray that somebody will bite. They almost never do. Here’s why: Because it isn’t personalized, journalists can… Read More

Piggyback Onto the Crash

The Publicity Hound’s Tips of the Week Issue #567 Aug. 9, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Piggyback Onto the Crash 2. Make Animated Graphics Quickly 3. Spray & Pray 4. Tips from Rachael Ray 5. How to Promote Hair Accessories 6. Hound… Read More

The Most Powerful Twitter Strategy

The Publicity Hound’s Tips of the Week Issue #566 Aug. 2, 2011 Publisher: Joan Stewart mailto:JStewart@PublicityHound.com http://publicityhound.com http://www.publicityHound.mobi http://www.publicityhound.net/ (Blog) http://www.publicityarticles.net (Ezine Archives) ========================================== “Tips, Tricks and Tools for Free Publicity” Receive this ezine direct to your desktop http://www.publicityarticles.net/feed/rss/ =================================== In This Issue =================================== 1. The Most Powerful Twitter Strategy 2. It’s Fair Time; Start… Read More

A Cheap Website You Can Be Proud of

The Publicity Hound’s Tips of the Week Issue #565 July 26, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. A Cheap Website You Can Be Proud of 2. Twitter Tips for Beginners 3. It’s Time to Pitch Food Stories 4. Webinar on How to Host… Read More

7 phrases journalists hate hearing when you pitch

The next time you pitch a journalist, remember that what you don’t say is just as important that what you say. Mickie Kennedy of eReleases.com explains why journalists hate hearing these three phrases: 1. “Never seen anything like this.” 2. “When can we expect this to go up?” 3. “I know this isn’t your area,… Read More

What You Must Know About Google +

The Publicity Hound’s Tips of the Week Issue #563 July 12, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. What You Must Know About Google + 2. Don’t Let Interns Pitch 3. Secret Tool to Get Facebook Likes 4. Use Flickr to Promote Your Business… Read More