If you want publicity in magazines big or small, and you’re targeting a particular reporter or editor, are you checking to see if your media contact blogs? You should be. While thousands of other publicists and self-promoters are all competing for the journalist’s attention via email pitches, many of which end up in the Deleted… Read More
Media Relations
12 bridging statements to use in tough media interviews
One of the best ways to prepare for a difficult media interview is to make a list of a few of the worst questions you can imagine being asked, and prepare responses to each question. It’s easier than you might think, thanks to a bridging statement that “bridges” from the reporter’s difficult question to your… Read More
Dog Tweets—How to link multiple editions of your book on Amazon
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. How to link multiple editions of your book on Amazon. Have you ever wondered what happens when you publish a new, revised edition of your book (with a new ISBN) and make… Read More
Tips for Accurate Coverage
The Publicity Hound’s Tips of the Week Issue #707 April 16, 2013 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Tips for Accurate Coverage 2. YouTube Allows Live Links 3. BlogTalkRadio: Resource or Ripoff? 4. Hound Video of the Week This Week in the Hound House:… Read More
Play Nice and Bring Food
The Publicity Hound’s Tips of the Week Issue #701 March 23, 2013 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Play Nice and Bring Food 2. TV/Radio Deadline Today 3. Facebook Allows Calls to Action 4. Hound Videos of the Week This Weekend in the Hound… Read More
Radio publicity: More tips to make hosts love you
This guest post, the second of a two-part series, was written by Margaret Larkin, owner of Metrolingua LLC in Chicago. She produces the popular podcast Radiogirl. You can also find her on Google Plus and Google Voice at 716-202-TALK (8255). See Part 1. Radio interviews are tricky: How to be the perfect guest. * … Read More
Radio interviews are tricky: How to be a perfect guest
This guest post, the first of a two-part series, was written by Margaret Larkin, owner of Metrolingua LLC in Chicago. She produces the popular podcast Radiogirl. You can also find her on Google Plus and Google Voice at 716-202-TALK (8255). * * * I’ve been working in radio for a while, and part… Read More
Facebook’s Redesign & You
The Publicity Hound’s Tips of the Week Issue #696 March 9, 2013 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Facebook’s Redesign & You 2. Ask for Reviews on LinkedIn 3. Freelancer Directory 4. Hound Joke of the Week This Weekend in the Hound House: I’m… Read More
Sydney success story
Hi Joan, As an aside, I signed up for your press release tutorial and got up to about day 19, but then I’ve heard nothing since. Not sure why…. I was enjoying it! Today on the radio programme I like to listen to on Sydney’s (Australia) local ABC radio, they were starting a new competition.… Read More
Publicity tip–How to interview with reporters depends on the type of reporter
I’m going to ask you three questions and I want you to take as much time as you need to think about each one before you answer. Here we go: Canadian journalist Gregg McLachlan suggests reporters ask interview subjects those three questions, and seven others. “The answers can’t be rehearsed beforehand,” Gregg says. “Your subject… Read More