Media Relations

3 critical details to include in your media database

You’ll seldom find these details in those big, expensive media directories: 1. The names of a reporter’s spouse and children. 2. An editor’s likes and dislikes. For example, the food editor of your local newspaper mentions in her column that she loves crispy, crunchy snacks in mid-afternoon but doesn’t touch the typical bagged snacks found… Read More

Sidestep expensive media directories: Create your own

If you do your own publicity, or you’re a publicist who has a small number of clients, you probably don’t have to spend thousands of dollars on those massive media directories that are as big as phone books. Here’s why: You’re paying for thousands of listings. Yet you’ll use a small fraction of them. So… Read More

3 things you DON’T need to get onto big TV shows

Dying to get onto one of the big TV shows like the “Today” show? Of course you are. Just one appearance can send your book flying off the shelves. If you’re a small business person, it can mean thousands of people rushing to your website. If you’re an expert in your field, it can mean… Read More

What Was Sandusky’s Lawyer Thinking?

The Publicity Hound’s Tips of the Week Issue #581 Nov. 15, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. What Was Sandusky’s Lawyer Thinking? 2. Worst Way to Monetize Your Blog 3. Publicity for Handmade Things 4. Your Own TV Show 5. Help This Hound… Read More

Create sound bites that the media find scrumptious

This guest post was written by author Marcia Yudkin, whose books include, Publicity Tactics and 6 Steps to Free Publicity as well as the new Kindle ebook, The Sound Bite Workbook. She lives in Goshen, MA. Visit http://www.yudkin.com for more information on her work. * * * Snagging an interview makes it possible for you… Read More

Pitching Mistake: Calling the media via your assistant

Here’s one of the fastest ways on Earth to let a journalist know that his time isn’t as valuable as yours. Tell your assistant to call the journalist and say something like this: “Hello, Sam. This is Helen LeBeau. I’m Peter Bigshot’s assistant, and he’d like to speak with you. Please hold.” When I worked… Read More

5 important tips for pitching journalists by phone

If 8 out of 10 journalists prefer to receive pitches via email and not from phone calls, does that mean you should only pitch by email? No, says Jeremy Porter, who wrote a series of Smile & Dial tips for the Journalistics blog recently. They’re an excellent primer for anyone who’s brave enough to call. When I worked in 20… Read More

Peek inside the local TV news biz at TV Spy blog

The one thing that most media outlets do the worst job covering is themselves. That’s why Publicity Hounds who want an inside peek at the personalities and politics at local TV news stations should head over MediaBistro’s TV Spy blog. You’ll find news about: Which anchors, reporters and meteorologists are coming or going at local… Read More

Facebook Deadline Oct. 1

The Publicity Hound’s Tips of the Week Issue #571 Sept. 6, 2011 Publisher: Joan Stewart mailto:JStewart@PublicityHound.com http://publicityhound.com http://www.publicityHound.mobi http://www.publicityhound.net/ (Blog) http://www.publicityarticles.net (Ezine Archives) ========================================== “Tips, Tricks and Tools for Free Publicity” Receive this ezine direct to your desktop http://www.publicityarticles.net/feed/rss/ =================================== In This Issue =================================== 1. Facebook Deadline Oct. 1 2. Make Your Blog Your Home… Read More