This guest post was written by Danny Kofke, a special education teacher from Hoschton, Ga. His love of teaching and finances led him to write two books: “A Simple Book of Financial Wisdom: Teach Yourself (and Your Kids) How to Live Wealthy with Little Money” and “How To Survive (and perhaps thrive) On A Teacher’s Salary.” He… Read More
Media Relations
PR News needs contributors for Crisis Management book
One of the best ways to promote your expertise and solidify your brand is by finding your way into other people’s books. Here’s an excellent opportunity for PR, marketing and communications experts to do just that. PR News is looking for contributors for the latest volume of its “Crisis Management Guidebook.“ It wants strong crisis management… Read More
The 7 Deadly Sins of Pitching Journalists and Bloggers
If you want publicity, or you simply want a big-shot blogger to pay attention to you, you can deliver a decent pitch with a little writing talent and some research. Doing your research before you pitch will make them far more likely to cover your story, because you’ll be pitching the right people, not the ones… Read More
7 reasons the media want your helpful, how-to tips lists
Need publicity but can’t think of any newsworthy stories about your business to offer to journalists? Frustrated because the story ideas you ARE pitching seem to have fallen into a big black hole? If so, turn to the simple tips list, which should be a staple in your publicity campaign and which can get you… Read More
Use Google Alerts to form relationships with journalists and get valuable free publicity
You probably already know how to use Google Alerts to discover stories that have been written about you or your topic. But do you know how to take the next important step that will practically force journalists to pay attention to you? It’s fairly easy. And Mark Amtower does it regularly. Let Google Do the… Read More
How tips lists can get you major stories in top-tier media
It’s one of the most basic tools in your publicity toolbox, and Publicity Hounds have been using it for decades to get mountains of publicity in national print and broadcast media. It’s called the tips list, or tip sheet. The headlines look similar to these: 9 Ways to Convince Your Kids to Take a Nap… Read More
7 online promotion tools for professional organizers
There’s a place in my heart for professional organizers, perhaps because I need one at my side every waking minute of every day. While looking through old blog posts, I found one titled Professional organizer needs promotion ideas, and it generated lots of comments from my readers. But that was five years ago! Today, there are… Read More
Dog Tweets – The Difference Between a Press Release and a Pitch
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. The difference between a press release and a pitch.WHETHER YOU’RE A RETAILER announcing a store opening or a vendor announcing a market event, knowing the difference between a press release and a… Read More
Ignore journalists who say, “We don’t want follow-ups”…Here’s what they REALLY mean
Don’t break into a sweat when you pitch a writer from a national magazine and hear nothing, even weeks later. You’re tempted to follow up. But you remember the warning from a reporter at your local newspaper who spoke at your Chamber of Commerce breakfast several months ago. She told audience members that after they… Read More
Following up pitches to journalists? 3 mistakes to avoid
A decade ago, expecting to hear from journalists after delivering a pitch was frustrating. Today, it’s almost impossible. Why? Because shrinking newspaper staffs mean reporters are covering more beats than ever. It could also be because your pitch is boring. Or it looks like a cookie-cutter pitch that you’ve sent to every blogger who covers… Read More