If you want to get onto a TV show, into a magazine, or onto a blogger’s radar screen, the best place to start is at their website or blog. If the website has a search box, type “news tips” or “we want to hear from you” or “contact us.” Or look for a button with… Read More
Media Relations
Why press release follow-up calls irk journalists
Imagine this. You’re a journalist working in a newsroom. Ten times a day, people call and ask, “I sent a press release last week but it hasn’t shown up in the paper yet. Can you confirm you received it?” You drop what you’re doing, call up your email from the last seven days and meticulously… Read More
Bloggers ignoring you? Connect on social media sites
Trying to get in front of influential bloggers and catching their attention isn’t always easy. This includes journalists who blog. Let’s say you want to pitch a story about your company to an A-list blogger in your industry. Your emails go unanswered. Have you tried connecting on the social media sites? I follow a lot… Read More
Stalking Reporters
The Publicity Hound’s Tips of the Week Issue #618 June 2, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Stalking Reporters 2. Two Big Facebook Changes 3. New Posts at My Blog 4. Hound Video ================================== 1. Stalking Reporters ================================== If you saw a reporter… Read More
Offer a trivia quiz along with your press release
People love quizzes. So do bloggers and journalists. That’s why adding a link to a quiz can super-charge your press release and tip the scales in your favor that a website, newspaper or magazine, or your favorite blogger will announce your news, or use the quiz by itself. Each year, The American Kennel Club announces… Read More
Don’t freak if reporter asks, ‘OK to record our interview?’
It starts innocently enough when you meet a reporter for lunch at a local restaurant. You spend the first 10 minutes making nice, and then the reporter pulls a notebook and pen out of his pocket. After the first few easy questions to put you at ease, he asks, “Is it OK if I record… Read More
How to wow the media—even when you’re on vacation
This week’s guest post was written by Charmel Delos Santos, a private trader, author, mother of three, and ex-beauty queen wannabe. Ger her free preview ebook, “High Heeled Traders,” and learn how to trade profitably like only a woman can. * * * By Charmel Delos Santos I taught my 2-year-old daughter a children’s… Read More
Find the name of a blogger’s dog, cat, kid in 60 seconds
Update on March 8, 2012: For years, I have recommended—at this blog, in my articles, in my newsletters, during my webinars, during interviews with other media, in my live presentations and elsewhere—that you NOT pitch a blogger unless you spend time at their blog reading their posts. You must have a good understanding of what… Read More
Personal details in your pitch is your ticket to publicity
Trust me when I tell you that a media list chock full of juicy personal details about a journalist or blogger can be your ticket to publicity. BL Ochman agrees. She’s a social media expert and a prolific blogger who writes about online promotions. On Friday, she wrote about a pitch she received from Rob Toledo… Read More
The Truth About Pricy Media Lists
The Publicity Hound’s Tips of the Week Issue #594 Feb. 14, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. The Truth About Pricy Media Lists 2. Don’t Send Junk to TV Producers 3. Pinterest: The Shiny New Bauble 4. Patch Scales Back 5. Follow Up… Read More