If you want publicity in Chicago media, walk, run, drive or fly to the Windy City tomorrow and May 13 to hear journalists share their best pitching tips. The Publicity Club of Chicago will feature two presentations, one tomorrow night from 5:30 to 7:30 on “speed pitching” and another on May 13 with a panel… Read More
Media Relations
How to Survive a Public Embarrassment with Smart Publicity
By Jen Thames The world is moving faster than ever. Everything is online. Smartphones make it possible to record every seemingly private moment. And news travels as fast a tweet. The odds of bad behavior going unnoticed are slimmer than ever. You’ve seen seen those press conferences where a politician or professional athlete delivers a… Read More
Pitching tips Thursday on how to get on Rachael Ray, Live with Kelly, Wendy Williams Show
Here’s a short list of unsolicited junk that publicity-seekers send to TV shows where they want to appear as guests: Guess where most of this stuff ends up? In the trash bin. Why Producers Don’t Want This Junk Producers are too busy to wade through mountains of materials. So the publicity seekers… Read More
Want local TV publicity? 3 ways to get on reporters’ radar
By Roshanda E. Pratt Did you know the media is watching what you view online? With the increase of social media, news organizations are paying close attention to your interests, comments, shares and retweets. In the late 90s, when I worked as a TV news producer, the best way to gauge interest came by way… Read More
Meet editorial board members of 3 Chicago newspapers at Publicity Club July 9
Many business owners and PR people spend so much time pitching reporters and section editors at newspapers that they often forget about another important consideration: the newspaper’s editorial board. That’s the group of top editors who meet daily to decide the position that the newspaper will take on its editorials and set other newsroom policy.… Read More
20 Things About Publicity True 20 Years Ago and Today – Part 2
By Marcia Yudkin To celebrate the milestone of my book 6 Steps to Free Publicity remaining in print 20 years after its first edition appeared, here is the second part of my post about 20 points about publicity that are as true now as in 1994. You can catch up on Part 1 here. I… Read More
When to use a press release and when to deliver a pitch
Now that you know the advantages and disadvantages of press releases and pitches, here are my recommendations on when to use each one. When to Use a Press Release When to Deliver a Pitch Use both You aren’t limited to using either a press release or a pitch. You can—and should—use them in tandem. … Read More
How to Pitch the Top 50 ‘New Product Review’ Bloggers
Whether you’re launching a book or introducing a new app, plan to spend time researching and pitching bloggers who do product reviews. Cision has published its list of the Top 50 New Product Review Bloggers, a great starting point. Authors and publishers, add to this list three more bloggers who review books:: But don’t just click… Read More
6 Big Benefits of Hashtags
Issue #763 Nov. 5, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue 6 Big Benefits of Hashtags Booze & Reporters Don’t Mix Videos Offer Freebies, Discounts Hound Video of the Week This Weekend in the Hound House: Shame throughout Packer Nation today. The only thing worse than the drubbing… Read More
7 ways prepare for media interviews and always be ready
Reviewing Stephanie Chandler’s book, Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business, has been on my to-do list for more than a year. It’s one of my favorite books on how to penetrate and market to niche audiences because it pinpoints a problem I see in… Read More