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Publicity Hound Archives

Media Relations

Want publicity in magazines? Research, then pitch

You can have the most interesting story idea on the planet. But unless you do your homework first and get to know everything you possibly can about the journalist you’re pitching it to, you could be blowing a golden opportunity for publicity. Let’s say you want to pitch a story about tweens to Caren Oppeneheim,… Read More

Authors: Your big advantage on local TV talk shows

UPDATE ON SEPT. 14, 2012: We really rocked the “Get On TV” webinar yesterday. Here’s the replay, including what I think is the best part: Step-by-step instructions on how to write a segment proposal. Access the replay here. *      *      *  Any author who has been booked as a guest on a… Read More

Climb the TV publicity ladder, one rung at a time

  UPDATE ON SEPT. 14, 2012: We really rocked the “Get On TV” webinar yesterday. Here’s the replay, including what I think is the best part: Step-by-step instructions on how to write a segment proposal. Access the replay here. *     *     *  Author and life coach Clint Arthur has done an… Read More

Ask journalists to ‘fact check’ stories about you

This is the 21st in a series of “50 Tips for Free Publicity” on Pinterest. If you like it, repin it by clicking on the “Pin It” button above. And share it with your friends and followers on the other social media sites. *     *     *   Journalists don’t want you to… Read More

No Demo Video? No Problem

The Publicity Hound’s Tips of the Week Issue #646 Sept. 8, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. No Demo Video? No Problem 2. LinkedIn’s New Company Pages 3. New Posts at My Blog 4. Hound Joke of the Week This Weekend in the… Read More

National Empty Chair Day

The Publicity Hound’s Tips of the Week Issue #645 Sept. 4, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. National Empty Chair Day 2. Site Promotes Product Launches 3. TV Execs Share Pitching Tips 4. Hound Joke of the Week This Week in the Hound… Read More

11 things to give journalists instead of a pitch

When LinkedIn expert Wayne Breitbarth demonstrates today, during a webinar I’m hosting, how to use several really powerful LinkedIn tools to connect with journalists and broadcasters on LinkedIn, he’s going to show you how he quickly contacts radio talk show hosts who might want to book him as a guest. This cool little technique has… Read More

7 tips for the care and feeding of media at your event

This is the 17th of 50 Tips for Free Publicity which I’ve pinned on Pinterest. You can follow me there, and repin this by clicking on the red “Pin It” button above. *     *     *   Regardless of how hard you’ve worked on publicity for your special event, don’t even THINK… Read More

This question will make the media fall in love with you

Stop thinking of “the media” only as newspaper reporters or magazine editors. That’s so 20 years ago. Start thinking of “the media” as anyone who has a platform from which they can talk about you. That includes bloggers, podcasters, ezine editors, authors, LinkedIn group members, people who answer questions on Quora, your Twitter followers who… Read More

Publicity on NPR is easier if you follow these 3 steps

This is the 14th in a series “50 Tips for Free Publicity”which I’m pinning on Pinterest.  Follow me there, and if you like my tips, comment and repin. Just click the button with the red “Pin It” above. *     *     *    National Public Radio makes it incredibly easy for smart Publicity… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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