You can have the most interesting story idea on the planet. But unless you do your homework first and get to know everything you possibly can about the journalist you’re pitching it to, you could be blowing a golden opportunity for publicity. Let’s say you want to pitch a story about tweens to Caren Oppeneheim,… Read More
Media Relations
Authors: Your big advantage on local TV talk shows
UPDATE ON SEPT. 14, 2012: We really rocked the “Get On TV” webinar yesterday. Here’s the replay, including what I think is the best part: Step-by-step instructions on how to write a segment proposal. Access the replay here. * * * Any author who has been booked as a guest on a… Read More
Climb the TV publicity ladder, one rung at a time
UPDATE ON SEPT. 14, 2012: We really rocked the “Get On TV” webinar yesterday. Here’s the replay, including what I think is the best part: Step-by-step instructions on how to write a segment proposal. Access the replay here. * * * Author and life coach Clint Arthur has done an… Read More
Ask journalists to ‘fact check’ stories about you
This is the 21st in a series of “50 Tips for Free Publicity” on Pinterest. If you like it, repin it by clicking on the “Pin It” button above. And share it with your friends and followers on the other social media sites. * * * Journalists don’t want you to… Read More
No Demo Video? No Problem
The Publicity Hound’s Tips of the Week Issue #646 Sept. 8, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. No Demo Video? No Problem 2. LinkedIn’s New Company Pages 3. New Posts at My Blog 4. Hound Joke of the Week This Weekend in the… Read More
National Empty Chair Day
The Publicity Hound’s Tips of the Week Issue #645 Sept. 4, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. National Empty Chair Day 2. Site Promotes Product Launches 3. TV Execs Share Pitching Tips 4. Hound Joke of the Week This Week in the Hound… Read More
11 things to give journalists instead of a pitch
When LinkedIn expert Wayne Breitbarth demonstrates today, during a webinar I’m hosting, how to use several really powerful LinkedIn tools to connect with journalists and broadcasters on LinkedIn, he’s going to show you how he quickly contacts radio talk show hosts who might want to book him as a guest. This cool little technique has… Read More
7 tips for the care and feeding of media at your event
This is the 17th of 50 Tips for Free Publicity which I’ve pinned on Pinterest. You can follow me there, and repin this by clicking on the red “Pin It” button above. * * * Regardless of how hard you’ve worked on publicity for your special event, don’t even THINK… Read More
This question will make the media fall in love with you
Stop thinking of “the media” only as newspaper reporters or magazine editors. That’s so 20 years ago. Start thinking of “the media” as anyone who has a platform from which they can talk about you. That includes bloggers, podcasters, ezine editors, authors, LinkedIn group members, people who answer questions on Quora, your Twitter followers who… Read More
Publicity on NPR is easier if you follow these 3 steps
This is the 14th in a series “50 Tips for Free Publicity”which I’m pinning on Pinterest. Follow me there, and if you like my tips, comment and repin. Just click the button with the red “Pin It” above. * * * National Public Radio makes it incredibly easy for smart Publicity… Read More