Here’s a brilliant idea that can create such a huge buzz online for your new book that it will fly off the shelves. During your research and writing, start keeping a list of bloggers who helped you in some way, either by blogging about you and your book, or by contributing to it, or about mentioning… Read More
Media Relations
Frommer’s travel writer accepting invitations
Trying to get publicity for your travel-related destinattion? The Frommer’s travel website has an average of 1 million visitors a month who view some 18 million pages. About 250,000 subscribers receive a related newsletter three times a week. Here’s one way to get into Frommer’s. Robert Fisher contributes two articles a month after making worldwide… Read More
Why you should read reporters’ blogs
Any Publicity Hound who wants to build a strong relationship with a journalist should first find out if that journalist blogs. Many reporters blog because they want to. Others blog, grudgingly, because they have to. A reporter’s blog will tip you off to sorts of insider stuff you wouldn’t otherwise know if you read only the reporter’s printed… Read More
The changing media landscape: How to keep up with it
Newspaper and magazine reporters frequently change jobs, even if it’s to earn a piddly $30 more a week at a competing publication. The TV and radio industries are in flux, too, as stations are bought and sold more quickly than items on eBay. So how can you stay on top of all the major developments on the… Read More
USA Today reporters list also offers their articles
Thanks to Fox News reporter Jeff Crilley, for reminding us in his free ezine that Publicity Hounds can find a handy list of all USA Today reporters, along with articles they’ve written. This is a huge time-saver because once you know which reporter you should be pitching, you don’t have to search for articles they’ve written. Once advantage… Read More
Forbes.com editor offers 6 pitching tips
I’m starting to sound like a broken record: Read the magazine, read the magazine, read the magazine before you pitch. If you want to make it into the online version, read the website, read the website, read the website. PR people still don’t get it. So says Forbes.com Editor Paul Maidment. He says almost no one—can… Read More
Writing press releases: 9 out of 10 miss this critical element
One of the most valuable elements of a press release—a link that lets the reader click through to a website—is missing from 9 out of 10 press releases submitted to BusinessWire.com, one of their own press releases says. I find that statistic difficult to believe. But based on the press releases that people email to me, I… Read More
Small newspapers prospering, so contact them now
Amid all the grim news we’ve been hearing about the demise of big-city newspapers, some small newspapers are sitting pretty. An article at WashingtonPost.com says that while the Internet is transforming the largest papers in the business dramatically—siphoning classified advertising and commoditizing national news—many small papers are weathering the decline with relative ease, and some are even prospering.… Read More
Doing TV interviews? Don’t overuse the reporter’s name
The best sales people address a person by name when trying to sell them something. But if a TV reporter is interviewing you, don’t overdo it. That’s the advice from Michigan TV reporter Shawne Duperon. “During a live interview, if you keep repeating the reporter or anchor’s name, it can sound and look really weird.… Read More
Wall Street Journal editor explains how to get into the paper
If you want the Wall Street Journal to write about your company, one of the most important things to know is that the paper doesn’t feature businesses just for the sake of writing about companies. “Your pitch should have a news hook or some creative idea behind it,” says Richard Turner, marketing and media editor for… Read More