One of my very favorite features that explains what journalists hate about PR people, and what they really want, is Bulldog Reporter’s excellent weekly installment “Journalists Speak Out.” Each week, the short feature offers pitching tips—along with a good dose of bitching—from reporters, editors, TV producers, radio talk show hosts, and journalists in charge of… Read More
Media Relations
Bad restaurant review? 2 ways to recuperate
Linda Baldwin, associate publisher of Isthmus, the alternative weekly in Madison, Wisconsin, wrote to tell me she liked the advice I gave to restaurants that get bad reviews. In short, don’t complain to the newspaper that the reviewer visited on the night two people called in sick. And don’t threaten to pull your advertising because… Read More
Business reporters: 30 under 30 to watch
If you’re pitching business news, you probably know lots of the big-name journalists who work for top-tier publications like the Wall Street Journal and Forbes. You may not be familiar, however, with some of the up-and-coming writers who are really making a name for themselves in business journalism. I harp constantly about researching journalists before you… Read More
Animal whisperer, here’s how to get onto radio
Sandra Larson of Elm, Texas writes: “I’m very interested in hosting a radio show as an animal communicator. On the air, I would do live readings for your audiences’ favorite furry friends. Also, we could take the on-air audience on soul journeys which are guided meditations. After the meditation, if time permitted, we could share… Read More
Pitch freelancers to increase your publicity hits
Start forming relationships with freelance writers if you want publicity. Many of them write articles for a variety of publications, which increases your chances for publicity. If they interview you for one article, they might rely on your expertise for another article for a different publication. Stacy DeBroff, also known as The Mommy Expert, got a nice spike… Read More
What to do instead of complaining about negative publicity
When real estate agents were doing well several years ago, I don’t remember them praising the media for running story after story about how they’d list a house one day and sell it the next. OK, so the bubble burst. Media stories about this aren’t responsible for lower sales. Agents need to work extra-hard and extra-smart.… Read More
David Meerman Scott thanked these 163 bloggers
I’ve only been blogging for a few years, and I’m still learning. For example, in this morning’s post about the 163 bloggers who David Meerman Scott thanked, I never listed the bloggers because I figured, if you were curious, you’d just go over to his blog and see the list. Then as I was running errands… Read More
Authors, thank bloggers when your book is published
Here’s a brilliant idea that can create such a huge buzz online for your new book that it will fly off the shelves. During your research and writing, start keeping a list of bloggers who helped you in some way, either by blogging about you and your book, or by contributing to it, or about mentioning… Read More
Frommer’s travel writer accepting invitations
Trying to get publicity for your travel-related destinattion? The Frommer’s travel website has an average of 1 million visitors a month who view some 18 million pages. About 250,000 subscribers receive a related newsletter three times a week. Here’s one way to get into Frommer’s. Robert Fisher contributes two articles a month after making worldwide… Read More
Why you should read reporters’ blogs
Any Publicity Hound who wants to build a strong relationship with a journalist should first find out if that journalist blogs. Many reporters blog because they want to. Others blog, grudgingly, because they have to. A reporter’s blog will tip you off to sorts of insider stuff you wouldn’t otherwise know if you read only the reporter’s printed… Read More