If a journalist uses the search engines to search for a source with your expertise, Google may return to her a long list of possibilities on the left side of the screen. There’s a clever trick you can use to prod that journalist into picking up the phone and calling you—even if she’s on deadline… Read More
Media Relations
Writers, pitch your idea to TV producers, agents on Tuesday
If you dream of writing for TV—comedy, drama, reality, or alternative—but you’re not sure you’ve got what it takes, you can pitch your idea to a literary agent and TV producers next week and hear their feedback on your pitch. And it’s all free. Chad Gervich, author of the book Small Screen, Big Picture: A Writer’s Guide to… Read More
How About a Little Good News?
The Publicity Hound’s Tips of the Week Issue #440 March 3, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ================================ In This Issue ================================ 1. How About a Little Good News? 2. It’s Square Root Day 3. 3 Teleseminars to Help You 4. The Advantage of Freelancers 5. Ugly Patio Furniture… Read More
You on a magazine cover? It’s not what you know; it’s who knows you
Landing on the cover of a magazine published by your trade association or professional interest group is a coup! Not because your peers are potential customers, but because it gives you enormous credibility in the eyes of people inside as well as outside your industry. If you’re itching to get onto the cover, Kirstin Carey shared… Read More
Media event to feature products linked to celebs, good causes
If you sell a consumer product that has a celebrity connection, or supports a good cause, you’ll be able to pitch your product to the media, face to face, at a media event on Wednesday, April 1, in New York City. Two shows—The Celebrity Connections Media Event and the Good Causes Media Event—will be held… Read More
PitchRate matches sources, journalists and rates your pitch
Publicity Hounds hoping to connect with journalists who need their expertise now have another free service to use. PitchRate, created by Drew Gerber of Press Kit 24/7, connects sources with journalists, bloggers and anyone who provides content. When you visit the Pitchrate website, you can log in as a journalist or as a source. I… Read More
Happy Birthday, Oprah! Here’s how we’re celebrating
Oprah, make your 53rd birthday your best ever today! To celebrate, many of my Publicity Hounds will be devoting 90 minutes to learning what they must do to land a spot on your show as a guest WITHOUT pestering your producers. They’ll be participating in a call that Steve Harrison is hosting with Michelle Anton, your former guest booker.… Read More
Freelancer needs a way to keep track of media contacts
In this week’s issue of “The Publicity Hound’s Tips of the Week,” Publicity Hound Erin Portman of Austin, Texas writes: “I am a freelancer and have a ton of media contacts. My new year’s resolution this year was to find a better way to track and capture information about the media I work with. Excel… Read More
How to persuade newspaper editorial boards
Today’s Crossroads section in the Milwaukee Journal Sentinel has an excellent package of articles on how the newspaper’s editorial board works. It includes an explanation of how it chooses letters to the editor, how it decides who will be the community and syndicated columnists, bios of the editorial board members, and how the board formulates the positions it… Read More
When TV/radio talk show guests cancel, hosts need fill-ins
If you’re angling for some free publicity this holiday season on radio or TV talk shows, here’s a tip that I included under the headline “…And Build the Relationship” in Tuesday’s issue of my ezine, “The Publicity Hound’s Tips of the Week.” It generated reponse from several readers. Contact radio and TV talk show hosts and… Read More