With so many international reporters and editors, TV producers and radio show hosts, it’s more important than ever that you pronounce their names correctly, particularly if you are appearing on their shows or pitching them by phone. Ditto for potential clients and bosses, or for audience members who you call on from the platform if you’re a speaker… Read More
Media Relations
Got Blogger Butt?
The Publicity Hound’s Tips of the Week Issue #475 Oct. 27, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Got Blogger Butt? 2. Rub Elbows with Editors 3. Tips from ‘Mars/Venus’ Author 4. How to Deal with Media Bias 5. Help This Hound; Win a… Read More
Book on PR/social media perfect for wanna-be publicists
Occasionally, I’ll get a call from somebody who thinks it might be “fun and interesting” to be in the world of PR, or a publicist. But they don’t want to go back to college and spend more than $50,000 on a degree in PR or communications. So they ask me what the best way is to break into… Read More
PR pros, how would you deal with an editor on a power-trip?
Ivy Mendoza of Manila, Philippines writes: “My small PR firm just got an account that needs a lot of exposure in the lifestyle sections. The previous PR person had been sacked due to some anomalies which she was supposed to have committed while conniving with the client’s marketing department. “To neutralize the situation, the marketing people have… Read More
What to do when journalists ignore your press releases
Joel Kweskin of Charlotte, NC, asks this week’s Help This Hound question: “What should I do when I send out press releases to, among others, the local newspaper and they simply don’t publish them? I’m talking legitimate and even entertaining news items. “Do you just keep throwing the proverbial stuff against the wall until something sticks? Or, is there… Read More
Did this PR pro err by chastizing a Forbes reporter publicly?
If a reporter at a magazine interviewed you for a story, reassured you that he wouldn’t present you in a bad light, and the story that was published described you exactly as you had feared, would you criticize the reporter publicly? In the old days, most people wouldn’t. “Don’t pick fights with people who buy their ink… Read More
Meeting a journalist? 9 magic phrases the media love
One of the best ways to generate publicity from traditional media outlets is to form a relationship with reporters, editors, broadcasters and freelancers. That’s a critical step that 99 percent of the people miss! And what a shame. If you know what they’re looking for, how to talk to them, how to help them, and… Read More
Media interview? How to deal with a confused journalist
You’re being interviewed by a magazine reporter who clearly doesn’t understand the topic, despite your best efforts to explain it over and over again. What do you do? That’s what a graduate of The Publicity Hound Mentor Program asked me just now. “A staffer recently did repeated interviews with a magazine writer, and sent follow-up emails… Read More
PR interns shouldn’t pitch the media on your behalf
Companies that want to hire a PR firm, or do their own publicity, can find some helpful suggestions in the Forbes.com article The Single Greatest Marketing Tool. One tip, however, is just plain wrong. The article recommends hiring a PR intern from a local college on the cheap, and then using that intern to deal with the press: “Mine… Read More
Your media pitch isn’t dead until you hear the word ‘no’
Several readers saw the item in last week’s newsletter about getting onto “Oprah” and wrote to tell me that they pitched ideas months ago and still haven’t heard back from Oprah’s producers. Can they assume their pitches are in the “deleted” folder? Never! While getting onto “Oprah” is always a long shot, I’ve heard of cases… Read More