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Publicity Hound Archives

Media Relations

How freelancers can use Twitter to find journalists, sources

Freelance writer Angie Gambino, one of myLinkedIn connections, invited me to respond to her question on how freelancers can use Twitter. I came up with several ideas and added more to the list: Follow journalists in your target market.  Regardless of whether they follow you, pay attention to what they’re tweeting. Retweet some of their… Read More

Why You Shouldn’t Quit Facebook

The Publicity Hound’s Tips of the Week Issue #505 May 18, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Why You Shouldn’t Quit Facebook 2. Questions the Media Love 3. How Survey Publicity Snowballs 4. Story Ideas for June 5. Hound Joke of the Week… Read More

10 magic questions to hook the media

The next time a journalist is interviewing you, or a blogger is interested in an idea you’re pitching, ask this question: “Do you need other sources?” They love that question because it shows you’re trying to make their job easy and you don’t want to hog the media spotlight.  If you can provide a name,… Read More

Free contact info, pitching tips for 9 TV producers

If you’re hoping to get your product, service, cause or issue onto one of the big TV programs or news shows, whom do you contact? A producer? Or a guest book booker? Or someone with a title you’ve never heard of? Help is on the way. Cision, the company that sells media databases, has a… Read More

6 ways to use the Newspaper Map of the World

Several readers wrote to say they loved the item in last week’s ezine regarding the Newspaper Map of the World, the interactive  map at the Newseum in Washington, D.C. that shows headlines in today’s newspapers in hundreds of countries. When you place your cursor on a particular city, you’ll see headlines for today’s newspaper. If you… Read More

Meet My (Unlikely) Business Partner

The Publicity Hound’s Tips of the Week Issue #485 Dec. 30, 2009Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Meet My (Unlikely) Business Partner 2. Dumbest Excuses for Not Blogging 3. Media Leads 4. Regift My ‘Best of’ Ebook 5. Promoting a Web Design Company 6. Help… Read More

What if Your Lawyer is Wrong?

The Publicity Hound’s Tips of the Week Issue #481 Dec. 1, 2009Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. What if Your Lawyer is Wrong? 2. Website Magnets: Pet Ecards 3. Pitching Ellen, Rachael & Cavuto 4. Promoting a Book About Christians 5. Help This Hound… Read More

Ebooks offer talk radio contact info for specific niches

If you’re trying to get onto radio talk shows to promote your book, product, service, cause or issue—and you’re on a tight budget—a series of inexpensive ebooks will help you locate the contact information for shows in specific niches.  Talk radio advocate Francine Silverman has based the ebooks on her book, Talk Radio Wants You:… Read More

How to Promote Your Experts

The Publicity Hound’s Tips of the Week Issue #479 Nov. 17, 2009 Publisher: Joan Stewar t========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. How to Promote Your Experts 2. Pay Attention to Media Websites 3. Oprah/Palin Outtakes 4. How to Promote a Book on Autism 5. Help This Hound… Read More

Oprah’s producers blog & drop clues about what they like

If you’re dying to get onto Oprah, stop sending unsolicited books, press kits and other junk. Instead, spend some time reading the blog posts from the show’s 14 producers. Yes, they blog. Is it OK to contact them? You bet! Check out the invitation: If you read just one week’s worth of posts from producer “Caroline,”… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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