Two big-circulation magazines are unveiling redesigns, and an almost guaranteed way to get into them is to comment on the redesigns through a letter to the editor and, of course, include the name of your company in your signature. Really crafty Publicity Hounds will be able to weave into the letters other information about their companies without… Read More
Media Relations
23 ways to find targeted media where you want publicity
When you’re starting a publicity campaign or creating a year-long media plan, remember that the “spray and pray” technique of pitching hundreds of media outlets with the same one-size-fits all pitch, and then praying that they will respond, doesn’t work. Instead, you need to define the target audience you’re trying to reach, create story ideas about… Read More
6 ways to tie your pitch to breaking news for PR, publicity
News is breaking all around you. Here are 6 tips on how to generate publicity from breaking news. Update: We’ll be discussing these tips and many others during the webinar “How to Tie Your Story Pitch to Breaking News and Make the Media Interview YOU” tomorrow, Wednesday, July 21. 1. The local angle. If you’re… Read More
Make Friends or Make Money?
The Publicity Hound’s Tips of the Week Issue #513 July 13, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Make Friends or Make Money? 2. Tie Your Pitch to Breaking News 3. Last Chance to Get Onto for “Oprah” 4. Fatal Email Marketing Mistakes 5.… Read More
Connect with journalists through media leads service
By Joan Stewart Social media sites like Twitter and Facebook are one of the best places to find journalists because more than half the journalists surveyed have said they use these sites to look for sources. Another place to connect with them is through free media leads services like Reporter Connection. The service,… Read More
Booze + the Media = Trouble
The Publicity Hound’s Tips of the Week Issue #511 June 29, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================== ADV: Why agonize when you can energize & italicize your bio with “Bio Whisperer” Nancy Juetten’s expert help? http://www.mainstreetmediasavvy.com/rent-a-brain =================================== In This Issue =================================== 1. Booze + the Media = Trouble… Read More
7 places to stay off the sauce if reporters are present
Journalists and booze don’t mix. Just look at what happened to Gen. Stanley McChrystal, who was dumb enough to let an investigative freelancer for Rolling Stone into his inner circle and conduct a tape-recorded interview—over drinks. Never, ever drink while interviewing with a reporter. That’s a lesson in Interviewing 101 and keeping the media… Read More
How to answer a media leads query & prompt a reporter to call
The free media leads services that connect journalists with sources can be a valuable tool in your publicity campaign, but only if you know the right way to answer a query and convince the journalist to call you. Otherwise, these services—PitchRate.com, Help a Reporter (HARO) and Reporter Connection—can be a huge time suck, particularly if… Read More
How to find journalists online and wow ’em with your pitch
The next time you want publicity, do two things that 99 percent of the other people who want publicity fail to do. First, vow that you won’t use the “spray and pray” technique. That is, spraying the same one-size-fits-all pitch or press release to dozens or even hundreds of journalists, and then praying they’ll… Read More
New to publicity? Here’s a free 6-part email course
If you’re new to publicity and you don’t know where to start, here’s one of the best places. Sign up for a free subscription to PitchRate.com, a service that connects sources with journalists, bloggers and anyone who provides content. PitchRate was created by Drew Gerber of Press Kit 24/7. I wrote all about here… Read More