Landing on the cover of a magazine published by your trade association or professional interest group is a coup! Not because your peers are potential customers, but because it gives you enormous credibility in the eyes of people inside as well as outside your industry. If you’re itching to get onto the cover, Kirstin Carey shared… Read More
Media Relations
Media event to feature products linked to celebs, good causes
If you sell a consumer product that has a celebrity connection, or supports a good cause, you’ll be able to pitch your product to the media, face to face, at a media event on Wednesday, April 1, in New York City. Two shows—The Celebrity Connections Media Event and the Good Causes Media Event—will be held… Read More
PitchRate matches sources, journalists and rates your pitch
Publicity Hounds hoping to connect with journalists who need their expertise now have another free service to use. PitchRate, created by Drew Gerber of Press Kit 24/7, connects sources with journalists, bloggers and anyone who provides content. When you visit the Pitchrate website, you can log in as a journalist or as a source. I… Read More
Happy Birthday, Oprah! Here’s how we’re celebrating
Oprah, make your 53rd birthday your best ever today! To celebrate, many of my Publicity Hounds will be devoting 90 minutes to learning what they must do to land a spot on your show as a guest WITHOUT pestering your producers. They’ll be participating in a call that Steve Harrison is hosting with Michelle Anton, your former guest booker.… Read More
Freelancer needs a way to keep track of media contacts
In this week’s issue of “The Publicity Hound’s Tips of the Week,” Publicity Hound Erin Portman of Austin, Texas writes: “I am a freelancer and have a ton of media contacts. My new year’s resolution this year was to find a better way to track and capture information about the media I work with. Excel… Read More
How to persuade newspaper editorial boards
Today’s Crossroads section in the Milwaukee Journal Sentinel has an excellent package of articles on how the newspaper’s editorial board works. It includes an explanation of how it chooses letters to the editor, how it decides who will be the community and syndicated columnists, bios of the editorial board members, and how the board formulates the positions it… Read More
When TV/radio talk show guests cancel, hosts need fill-ins
If you’re angling for some free publicity this holiday season on radio or TV talk shows, here’s a tip that I included under the headline “…And Build the Relationship” in Tuesday’s issue of my ezine, “The Publicity Hound’s Tips of the Week.” It generated reponse from several readers. Contact radio and TV talk show hosts and… Read More
Find a freelancer with SPJ freelancer directory
Here’s another great resource for Publicity Hounds who need to outsource work to freelancers. Consult the Society of Professional Journalists’ online freelancer directory, a listing of more than 600 members. You can search by state or specialty. Members include writers, photographers and graphic artists. The trade group also has a new “Editor of the Moment”… Read More
Can journalists and consumers find you on Google?
If journalists and consumers are using Google to find someone with your expertise, and you’re not on the first page of the search results, they may call one of your competitors who ARE in one of the top three positions on the most popular search engine. Like Adam Armbruster who is #1 on Google for “TV advertising… Read More
Inexpensive gifts will be in demand for holiday gift guides
With the economy hanging by a thread, this could be one of the grimmest retail holiday seasons in decades. That means editors of consumer gift guides will be on the lookout for press releases and photos featuring inexpensive gifts such as calendars, picture frames, jewelry, CDs, books, scrapbooks and even kitchen utensils. (Who in the world would feature… Read More