Media Relations

Fail to Prepare? Prepare to Fail

The Publicity Hound’s Tips of the Week Issue #551 April 19, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Fail to Prepare? Prepare to Fail 2. Your Twitter Lists 3. Top-quality Animoto Videos 4. Jack Canfield’s Tips for Authors 5. Promoting Photos on Glass 6.… Read More

News Powerhouse You’re Not Pitching

The Publicity Hound’s Tips of the Week Issue #547 March 29, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. News Powerhouse You’re Not Pitching 2. Increase Your Klout Score 3. 109 Ways to be Irresistible 4. Meet Me at Author U May 6-7 5. Rewarding… Read More

AP: The news powerhouse you probably aren’t pitching

Quick. Find your media hit list—the list of media you have pitched recently either for your own story idea or one for a PR client. Now, scan the list. I’ll bet you a bag of dog treats that the Associated Press isn’t on the list. That news powerhouse is frequently forgotten by PR people. Yet the AP… Read More

How to Make Facebook Easier

The Publicity Hound’s Tips of the Week Issue #545 March 15, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. How to Make Facebook Easier 2. 31 Definitions of PR 3. LinkedIn: Perpetual Leads Machine 4. Use Sizzling Statistics 5. Free Twitter Bird Icons 6. Hound… Read More

Don’t Fight Facebook

The Publicity Hound’s Tips of the Week Issue #545 March 8, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Don’t Fight Facebook 2. LinkedIn Sleuthing 3. Wanted: Milk Mustache Stars 4. Publicity Hound Charlie Sheen 5. What’s Your Klout Score? 6. Hound Video of the… Read More

Authors, the media don’t care about your books

I know that sounds harsh, but it’s true. If you’re trying to generate publicity for your book, you’re going about it all wrong. You should be generating publicity for your expertise. That’s one of the topics I discussed when I was a guest on Stacy Harp’s Blog Talk Radio show for Active Christian Media on… Read More

CEOs: Unusual hobbies, collections? Forbes wants you

Think beyond the office when you’re pitching stories about yourself or your company to journalists and bloggers. If your CEO has an unusual hobby or collection, Kym McNicholas of Forbes wants to know about it. She’s an anchor/reporter for the Forbes Video Network and reports and produces mostly video business stories. She she also contributes to… Read More

Hyper-Local Site Covers 19 States

The Publicity Hound’s Tips of the Week Issue #536 Dec. 21, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Hyper-Local Site Covers 19 States 2. Inspiration for Clever Taglines 3. Problems Downloading My Ebook? 4. No Gifts for Journalists 5. Year-end Recommendation 6. Hound Video… Read More

Need a publicist? Ask jobless journalists + 16 other tips

If you want to launch a publicity campaign and you don’t have the time to do it yourself, it’s time to hire a publicist. Looking for unemployed journalists who need work is one of your best tactics. More about that in a minute. But here’s some general advice about how to prepare for your search. Where… Read More