The Publicity Hound’s Tips of the Week Issue #565 July 26, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. A Cheap Website You Can Be Proud of 2. Twitter Tips for Beginners 3. It’s Time to Pitch Food Stories 4. Webinar on How to Host… Read More
Media Relations
7 phrases journalists hate hearing when you pitch
The next time you pitch a journalist, remember that what you don’t say is just as important that what you say. Mickie Kennedy of eReleases.com explains why journalists hate hearing these three phrases: 1. “Never seen anything like this.” 2. “When can we expect this to go up?” 3. “I know this isn’t your area,… Read More
What You Must Know About Google +
The Publicity Hound’s Tips of the Week Issue #563 July 12, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. What You Must Know About Google + 2. Don’t Let Interns Pitch 3. Secret Tool to Get Facebook Likes 4. Use Flickr to Promote Your Business… Read More
Appearing on TV? Plan for these 7 emergencies
Pitching yourself to TV talk show bookers or your local TV news directors, and convincing them to say yes, just seems like the hard part. It really isn’t. The far more difficult task is knowing how to respond to the many emergencies that can pop up from the time you’re booked to the second you walk… Read More
5 reasons why PR interns shouldn’t be pitching the media
If you’re lucky enough to be hiring a PR intern this summer, don’t fall into the trap of letting them learn on the client’s nickel. There’s a good discussion at the Get Social PR blog where Rodger Johnson, a PR counselor and blogger, argues in favor of letting interns pitch, with supervision. “Interns need to learn how… Read More
I am Not a Flake
The Publicity Hound’s Tips of the Week Issue #561 June 28, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. I am Not a Flake 2. Use Glue to Grab Facebook Fans 3. Pull Journalists with Video 4. Why You Should Care About Klout 5. Confidence… Read More
Weinergate’s 5 PR Lessons
The Publicity Hound’s Tips of the Week Issue #558 June 7, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Weinergate’s 5 PR Lessons 2. Facebook Best Practices Guide 3. Duck Makes Home at Home Depot 4. Your Biggest Publicity Problem? 5. Inventory Closeout Next Week… Read More
Piggyback onto Gender-neutral Story
The Publicity Hound’s Tips of the Week Issue #557 May 31, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Piggyback onto Gender-neutral Story 2. Three Nook Books in One Weekend 3. You Can’t Afford Not to Outsource 4. Don’t Forget Meetup.com 5. Inventory Closeout 6.… Read More
12 ways to say ‘thanks’ to a blogger or journalist
The blogger whose audience you’ve been dying to get in front of publishes your guest blog post, letting you strut your stuff to a new crop of potential customers and clients. A journalist who works for your local business journal writes a flattering, error-free feature story on your new business, and it makes the… Read More
10 magic phrases journalists and bloggers LOVE
When you’re pitching the media, don’t spend all your time crafting your pitch. Think about how to weave what I call the “10 Magic Phrases” into a telephone conversation, email interview or face-to-face chat with journalists and bloggers. I’ve printed the questions on handy notepads and I use them whenever a reporter calls, or when I… Read More