If you’re hoping to get your product, service, cause or issue onto one of the big TV programs or news shows, whom do you contact? A producer? Or a guest book booker? Or someone with a title you’ve never heard of? Help is on the way. Cision, the company that sells media databases, has a… Read More
Media Relations
6 ways to use the Newspaper Map of the World
Several readers wrote to say they loved the item in last week’s ezine regarding the Newspaper Map of the World, the interactive map at the Newseum in Washington, D.C. that shows headlines in today’s newspapers in hundreds of countries. When you place your cursor on a particular city, you’ll see headlines for today’s newspaper. If you… Read More
Meet My (Unlikely) Business Partner
The Publicity Hound’s Tips of the Week Issue #485 Dec. 30, 2009Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Meet My (Unlikely) Business Partner 2. Dumbest Excuses for Not Blogging 3. Media Leads 4. Regift My ‘Best of’ Ebook 5. Promoting a Web Design Company 6. Help… Read More
What if Your Lawyer is Wrong?
The Publicity Hound’s Tips of the Week Issue #481 Dec. 1, 2009Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. What if Your Lawyer is Wrong? 2. Website Magnets: Pet Ecards 3. Pitching Ellen, Rachael & Cavuto 4. Promoting a Book About Christians 5. Help This Hound… Read More
Ebooks offer talk radio contact info for specific niches
If you’re trying to get onto radio talk shows to promote your book, product, service, cause or issue—and you’re on a tight budget—a series of inexpensive ebooks will help you locate the contact information for shows in specific niches. Talk radio advocate Francine Silverman has based the ebooks on her book, Talk Radio Wants You:… Read More
How to Promote Your Experts
The Publicity Hound’s Tips of the Week Issue #479 Nov. 17, 2009 Publisher: Joan Stewar t========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. How to Promote Your Experts 2. Pay Attention to Media Websites 3. Oprah/Palin Outtakes 4. How to Promote a Book on Autism 5. Help This Hound… Read More
Oprah’s producers blog & drop clues about what they like
If you’re dying to get onto Oprah, stop sending unsolicited books, press kits and other junk. Instead, spend some time reading the blog posts from the show’s 14 producers. Yes, they blog. Is it OK to contact them? You bet! Check out the invitation: If you read just one week’s worth of posts from producer “Caroline,”… Read More
Learn how to pronounce names of radio/TV hosts, journalists
With so many international reporters and editors, TV producers and radio show hosts, it’s more important than ever that you pronounce their names correctly, particularly if you are appearing on their shows or pitching them by phone. Ditto for potential clients and bosses, or for audience members who you call on from the platform if you’re a speaker… Read More
Got Blogger Butt?
The Publicity Hound’s Tips of the Week Issue #475 Oct. 27, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Got Blogger Butt? 2. Rub Elbows with Editors 3. Tips from ‘Mars/Venus’ Author 4. How to Deal with Media Bias 5. Help This Hound; Win a… Read More
Book on PR/social media perfect for wanna-be publicists
Occasionally, I’ll get a call from somebody who thinks it might be “fun and interesting” to be in the world of PR, or a publicist. But they don’t want to go back to college and spend more than $50,000 on a degree in PR or communications. So they ask me what the best way is to break into… Read More