I’ve worked for almost four decades as a newspaper reporter, editor, freelance writer, publisher and blogger. And I know this is true:Fact 1: If a writer needs a few paragraphs of bio material for a story she’s writing about you, she can grab your Media Kit, highlight exactly what she needs, save it to her… Read More
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12 Digital Publishing Tools
Issue #854 Sept. 23, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue 12 Digital Publishing Tools Why You Need 4 Author Bios Promote on Regional Lists Hound Quote of the Week This Week in the Hound House: I collect flow blue plates and display them on the wall in… Read More
How to Follow Up Pitches
Issue #853 Sept. 20, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue How to Follow Up Pitches More NYT Bestsellers Lists Media Kits for Indie Authors Hound Joke of the Week This Weekend in the Hound House: This time of year, my cellar should be crammed with fruits and… Read More
Book Launch Tip: Gather Blurbs, endorsements long before launch — Free call July 30
In marketing-speak, it’s called social proof. Translated, it means, “Buy this product. Right now. Or you’ll be sorry.” For authors, social proof includes book blurbs, endorsements and testimonials, three important types of marketing copy. You find them on the inside flap of a book you’re thinking of buying at a bookstore. You also find… Read More
What to expect from a literary agent — free call tomorrow
Authors who are thinking they might need a literary agent can hear many of their questions answered during a free call tomorrow, July 24, 2014. Edward Vilga, author of the best-selling novel Downward Dog, will interview his literary agent, Beth Vesl, senior vice president at the Irene Goodman Agency, at 3 p.m. Eastern Time. The… Read More
Start a book publicity campaign at least 6 months before launch
I wish all authors would refer to the chart above, a complete timeline for book publicity campaign, a full year before they start writing their books. It’s courtesy of book publicist Kate Bandos. When she showed this to me a few years ago at an authors conference, my jaw dropped because it’s such a handy… Read More
Raves for Media Kit Templates
Issue #820 May 24, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Raves for Media Kit Templates PR Bloggers Calling It Quits Would You Use Photos This Big? Hound Photos of the Week This Weekend in the Hound House: My Garden club’s annual plant sale is today. I’ll return… Read More
Author Media Kit: Include 8 essential items
Your book’s media kit is the major marketing package that tells a variety of audiences about the book, and makes it easy for them to report on it or promote it. Yet many authors are confused about what goes into the kit. If you’ve written more than one book, you should have one media kit… Read More