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Publicity Hound Archives

media kits

Don’t Abandon Press Releases, Despite What Journalists Say

Don’t let a survey of how few journalists use press releases dissuade you from writing them. Savvy publicity-seekers know how to use press releases to reach consumers directly. Read more

The Biggest Press Release Myth

The Publicity Hound’s Tips of the Week

– Issue #1212 April 7, 2018

  1. The Biggest Press Release Myth
  2. LinkedIn & Instagram Improvements
  3. Share “5 Fun Facts” About You
  4. Hound Video of the Week

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Media Kit Mistake

The Publicity Hound’s Tips of the Week

– Issue #1064 Oct. 15, 2016

  1. Media Kit Mistake
  2. How to Start a Mentor Program
  3. Free Ebook on Book Reviews
  4. Hound Photo of the Week

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Does Your Fun Fact Beat This One?

The Publicity Hound’s Tips of the Week

– Issue #1063 Oct. 11, 2016

  1. Does Your Fun Fact Beat This One?
  2. What TV Producers Want
  3. Free Social Media Training
  4. Hound Video of the Week

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Media Kit Templates for Indie Authors FAQs

Before you get sidetracked this weekend, read this summary of Quick & Easy Media Kit Templates, the popular package I created that will shave weeks off the tedious chore of building a media kit for your fiction or nonfiction book. My partners in this project are Joel Friedlander and Tracy Atkins, and we’re doing a special… Read More

Author Media Kit Contents: Free Training Today

You’ve finished your book and you’re exhausted. Who wouldn’t be after all that time you spent writing it? But that’s no excuse for slapping together a sloppy, incomplete media kit. Even if you’re an indie author who can’t afford a publicist, you need to pay special attention to this most important package of marketing materials.… Read More

Publicity Photos in a Media Kit Come Alive if You Use Props

Add this one item to your media kit and watch your publicity explode. Include a package of photos—or only one photo—featuring props related to your personality, your book, your product or service, or your business. Props make your photos come alive. They practically beg to be published. And they make it easy for journalists, bloggers… Read More

A Press Release or a Pitch?

The Publicity Hound’s Tips of the Week

– Issue #902 March 28, 2015

  1. A Press Release or a Pitch?
  2. How to Auto-schedule on Google+
  3. Repurpose an Audio Interview
  4. Hound Video of the Week

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Printed Media Kit: A Dinosaur?

The Publicity Hound’s Tips of the Week

– Issue #901 March 24, 2015

  1. Printed Media Kit: A Dinosaur?
  2. Google Loves Press Releases Now
  3. “How Do You Know About Me?”
  4. Hound Video of the Week

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Starbucks’ PR Disaster

The Publicity Hound’s Tips of the Week

– Issue #900 March 21, 2015

  1. Starbucks’ PR Disaster
  2. Use Book Trailers in Media Kits
  3. Tips from Inc., New York Times
  4. Hound Photos of the Week

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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