The Public Relations Society of America will offer a free webinar on “What Recession? Nine Ways to Cut Through Regardless of the Economy,” hosted by Drew Neisser, CEO of Renegade. It will be at 3 p.m. Eastern Time on Friday, March 14. You will learn: • How to develop a meaningful strategy • How to market… Read More
Marketing
Zvents.com sends your calendar listings to local, national media
Update: Zvents is closing its doors on Oct. 31, 2014. Here’s another local events calendar listing service to add to your list. Zvents.com sends your event listings to more than 200 media outlets, for free. They include the San Jose Mercury News, The Denver Post, LA.com and newspapers in the North Jersey Media Group. Read the full list of media partners. News about a… Read More
Print a Reporter’s Face on Candy
Here’s another idea I suggested when I spoke on Saturday in Pittsburgh. Linda Roundtree, owner of Custom Chocolate Creations in suburban Pittsburgh, was in the audience. She can imprint someone’s photo or logo on a piece of chocolate, like the one you see at her website at http://tinyurl.com/2u8m7v On Saturday, she brought one piece of… Read More
Writers, grab page of publicity in 2009 Writers’ Desk Calendar
Thanks to Publicity Hound Roberta Beach Jacobson for this tip on how to grab a page of free publicity in the Bylines 2009 Writers’ Desk Calendar. “This marks my third year in a row appearing in this calendar,” Roberta says. The deadline to submit a short piece, maximum 300 words, to editor is Sylvia Forbes is… Read More
Pre- and post-natal fitness expert needs marketing tips
Sara Holliday of Poway, California writes: “I specialize in pre- and post-natal fitness and relationship issues. “I’ve had a lot of press: Oprah & Friends Radio, Martha Stewart Living Radio, Playboy Radio, PBS Radio, KABC, KNBC and KTLA, and I’m a columnist for several women’s health and fitness publications. “But it hasn’t led to an… Read More
Green marketing: 5 simple rules to follow
If your product isn’t environmentally friendly, or the marketing message for your green product is poorly planned, consumer groups will be all over you, like they were when they targeted Home Depot for sustainable harvested wood, Nike for child labor practices, and McDonald’s for Styrofoam clamshells and obesity. This article by Jacquelyn Ottman of J. Ottman Consulting, Inc., featured in The Navigator… Read More
Ali Brown’s 2008 ‘Blueprint-in-a-Box’ is ready
I’ve worked hard to build my business to the point where I don’t have to travel anymore. No more sleeping in airports, living in germ-laden hotel rooms or eating lousy food on the road. I do most of my work in my pajamas, or jeans and a T-shirt. About 98 percent of my revenue is… Read More
Whole Foods magazine will feature only its own products
If your product is for sale at Whole Foods Market, go ahead and pitch a story idea to the editor of Whole Foods magazine. But don’t waste your time pitching if your product isn’t sold there or if you think a story in the magazine can help get your product onto store shelves. That’s the advice… Read More
Personal trainer for Boomers needs promotion ideas
Darcy Silvers of Bristol, Pennsylvania writes: “A friend of mine in Mount Laurel, New Jersey, near Philadelphia, is making a midlife career change from the corporate world to starting his own personal training business. “He has traveled the world in his previous jobs, including numerous Third World countries, and is using his insight into the human condition… Read More
Pay-per-placement PR pros and cons
If you’re on a shoestring budget, pay-per-placement PR isn’t for you. But if you have the money to spend, it can land you on a top TV show or in a top-tier newspaper or magazine quicker than if you tried to pitch yourself. Rather than paying a publicist or PR firm a retainer, regardless of whether they… Read More