If you want publicity in traditional media for a food-related story, don’t miss these tips from Nancy Wall Hopkins, deputy editor of food and entertaining at Better Homes and Gardens. Brian Pittman of Bulldog Reporter interviewed her. Here’s a quick summary, but please read the entire article. After each one of Nancy’s tips, I’ve also given you some of my… Read More
Marketing
Want your own radio show? Discover how on Thursday
If you write books, or you want to write one, don’t even think about catching the attention of a major publisher unless you have what’s called platform. The bigger your platform, the greater your influence and following. It’s that simple. You can build your platform dozens of ways online and offline. One way is by having your own… Read More
Authors need tips to promote e-courses for journalists, authors
Linda Foirmichelli of Concord, NH and Jennifer Lawler of Lawrence, KS write: “We’re both well-established writers who offer e-courses in our areas of specialty. Linda offers a class for magazine writers on how to break into magazines, starting April 13, and Jennifer will offer one for book authors on how to write a book proposal, starting May 4. … Read More
NY film-maker needs intern to do PR for documentary
Mitchell Teplitsky of New York, NY writes: “I am self-distributing a documentary to the home video and institutional markets. “I do my own PR, but as one-man band, it’s too much. I’m thinking of trying to find an intern or PR firm pro bono. The benefit: They’ll get to work with and learn how to… Read More
Hiring a VA to book speaking gigs sends a bad message
Let’s see a show of hands. How many of you like receiving cold calls from people selling ink cartridges, aluminum siding or ads in your local Yellow Pages? That’s what I thought. That’s why a speaker should think twice about hiring an assistant or virtual assistant to cold call meeting planners. It sends the message, “I’m too important… Read More
Increase your web sales: 27 ways to get ’em to buy
Do you generate such great publicity that you can boast about your website traffic? If so, that’s OK. But all the traffic in the world is useless unless it’s putting money in your pocket. That’s why if you’re selling ANYTHING online, you should sign up for Tom Antion’s teleseminar “Increase Your Web Sales: 27 Ways to Get ’em to Buy”… Read More
Pennsylvania farmer’s market needs publicity ideas
Rose Strong of Springtown, Pa. writes: “I am a volunteer for the Springtown Farmers Market and I’m looking for some marketing and publicity ideas. “We started off with a bang last year but for some reason we lost our shoppers, and our vendors sort of dwindled down a bit. One week there’d be lots of customers, but… Read More
How a Dallas hardware store generated national publicity
Here’s how a locally owned independent hardware store in Dallas, Texas piggybacked off President Bush leaving office and generated a ton of national publicity when the Associated Press picked up the story. Elliott’s Hardware in Dallas invited former President George W. Bush to spend his retirement working as a part-time greeter at its Maple Avenue store. It mailed… Read More
Publish an ezine? Submit it to BestEzines.com
Smart Publicity Hounds promote their product, service, cause or issue with an ezine, short for “electronic magazine”—one of the most powerful marketing tools ever invented. That’s because you have a ready-made list of people who have given you permission to market to them until they say “stop.” If you already publish one, make sure it’s listed… Read More
Artists, learn the 10 qualities of a marketing plan
When it comes to teaching artists about marketing, Alyson Stanfield is right up there at the top of the list as one of the premiere art marketing experts. If you’re selling artwork of any kind, from portraits to garden art, you ‘ll want to listen to the interview she did with Ariane Goodwin on the… Read More