Marketing

Artists, explain your artwork with a Q&A sheet

The index: http://artmarketing.com/powerupwithpr/powerupwithPRtoc.html Another helpful tool for the media is a question and answer sheet—a Q&A. The Q&A will help the media understand your art better. For instance, Ray Bliss Rich, a Hillsboro, New Hampshire-based artist (www.sumi-art.com) explains his Sumi-e painting on his web site. His art form is not widely known… Read More

Holistic health coach needs publicity, marketing tips

Nancy L. Jerominski of SeaTac, Wash. writes: “I’m a holistic lifestyle coach who has pitched a variety of story ideas, including ‘maddening menopausal symptoms stopped without meds’ and ‘stop doing crunches for flatter abs.’ “I actually HAVE pitched Oprah several times with no results. There are lots of miserable menopausal women, and I can help… Read More

Booklet author wants to attract licensees, publicity

Hugo Tschudin of River Vale, N.J. writes: “My booklet, Wake Up to Abundant Energy: 113 Ways to Make it Easy to ‘Rise and Shine,’ takes the struggle out of getting up in the morning. “I’d like to find licensees who could buy the booklets in bulk to give away to customers who request a catalog,… Read More

Grow your business, beat competitors with your own book

For sales people and business owners ONLY: Answer this question in 10 seconds or less. If you sell a product or service, what’s the one thing that sets you apart from your competitors? If your answer isn’t “a book,” you could be leaving money on the table. If you own a business/professional practice, or certainly if… Read More

Human/pet psychic wants ideas for marketing her business

Terri Jay of Washoe Valley, Nev. writes: “I am a psychic messenger for humans and pets. My main focus right now is to generate private reading clients and also to get the word out about what I do. “I am able to communicate with people who have Alzheimer’s, dementia, autism, or those in a coma.… Read More

11 publicity tips for retailers who sell tea—or anything else

Publicity Hound Ruth Furman, a PR specialist and a speaker at this weekend’s World Tea Expo in Las Vegas will be among panelists who will discuss ways tea retailers can generate publicity. She asked if I could provide some tips for her handout, and I thought I’d share them here. These tips are written specifically… Read More

Dallas/Fort Worth concierge service asks for marketing ideas

Shametra L. Thomas of Dallas, Texas writes: “I have a new concierge business, The Savvy DFW Mommy, in Dallas, Texas. The business targets professional/working moms. “It serves the Dallas/Fort Worth area and specializes in on call personal assistance, corporate concierge services, home organization, home improvement project management, event planning, personal shopping, and style and decor… Read More

Financial advisors, use WJS section to market yourself

I passed along this tip to my financial adviser today and she loved it. “If I were you,” I said, “I’d grab the Wealth Manager special section inside Monday’s (April 13, 2009) Wall Street Journal. There’s a cover story on Seven Questions to Ask When Picking a Financial Advisor. Buy several issues and when meeting with prospective clients, show… Read More

Furniture consigment shop in N.H. needs marketing tips

Karen Nardella of Conway, N.H. writes: “I am a sole proprietor who owns the Emporium Consignment Outlet and Home Staging Center, a consignment shop for high-end furniture in Conway, N.H. “I sell gently-used, high-quality, brand-name furniture such as Ethan Allan, and I pay the owner 55 percent of the sale. All the furniture is no… Read More