Here’s how a locally owned independent hardware store in Dallas, Texas piggybacked off President Bush leaving office and generated a ton of national publicity when the Associated Press picked up the story. Elliott’s Hardware in Dallas invited former President George W. Bush to spend his retirement working as a part-time greeter at its Maple Avenue store. It mailed… Read More
Marketing
Publish an ezine? Submit it to BestEzines.com
Smart Publicity Hounds promote their product, service, cause or issue with an ezine, short for “electronic magazine”—one of the most powerful marketing tools ever invented. That’s because you have a ready-made list of people who have given you permission to market to them until they say “stop.” If you already publish one, make sure it’s listed… Read More
Artists, learn the 10 qualities of a marketing plan
When it comes to teaching artists about marketing, Alyson Stanfield is right up there at the top of the list as one of the premiere art marketing experts. If you’re selling artwork of any kind, from portraits to garden art, you ‘ll want to listen to the interview she did with Ariane Goodwin on the… Read More
Sell how-to reports without a website, shopping cart or hassles
Internet marketers are hawking thousands of products that promise to help you promote yourself and get rich quick—AFTER you pay, in some cases, several thousand dollars for the how-to information. I just discovered one of those how-to products that’s perfect for Publicity Hounds, but at a paltry $10. It just might be the best money… Read More
Writers association also for speakers, experts, entrepreneurs
It’s called the International Association of Writers. But don’t let that name fool you. The new association created by Fern Reiss, the “Expertizing” expert, offers the kinds of services that are also perfect for speakers, experts and business owners. For example, membership includes information and support in the areas of literary agents and publishing contracts,… Read More
How to find social networking sites devoted to niche topics
During the teleseminar today on “How to do Social Networking, Run a Business & Still Have a Life,” with BL Ochman, we offered two ideas on how Publicity Hounds can find social networking sites on niche topics: 1. Do a Google search for “social networking” + (your topic). That’s what I did this morning when searching… Read More
Family entertainment center needs anniversary promo ideas
Jeff Elliot of Cedar Rapids, Iowa writes: “I am a manager at Planet X, a family entertainment center in Cedar Rapids, Iowa featuring mini golf, bumper cars, space bikes, space ball, rock climbing and arcade games. We serve food and cater to many birthday parties and corporate events. “Do your Hounds have any clever ideas on how we… Read More
How can a Texas veterinarian promote organic dog shampoos?
Dr. Shawn Messonnier, a veterinarian and award-winning author from Plano, Texas, writes: “I would love ideas from other Hounds on how to promote my new line of certified organic pet shampoos. “They’re currently available online only at http://www.drshawnspetorganics.com but should be available at retail outlets sometime next year. “I’d like to reach as many… Read More
Colleges hungry for experts who speak on 17 topics
These are gloomy times for many Publicity Hounds who are corporate speakers and rely primarily on speaking fees and back-of-the-room product sales. Some companies, faced with huge expenses they can’t control such as the skyrocketing cost of gasoline, are slashing training budgets. Corporate speakers, competing with thousands of other speakers for gigs, are finding that the pot of money available… Read More
Revlon ties contest to ‘lipstick on a pig’ controversy
Most of us may forget the “lipstick on a pig” controversy by next week. But I’m betting the word lipstick will be front and center on the stump, straight through to the election and possibly beyond. As soon as the news about Barack Obama’s lipstick comment broke yesterday, the media went nuts. Race Taylor, a deejay for WPLJ-FM… Read More