By Joan Stewart Here’s a perfect example of how to build a strong relationship with one of your connections on LinkedIn. Follow it to the letter, and you’ll have a strong connection with somebody who can help you, and with whom you can help. Two weeks ago, when I reviewed my LinkedIn messages, I saw… Read More
Marketing
Membership directories could include social media URLs
If your organization publishes a membership directory, allow members to include URLs for social media sites like Facebook Fan pages, Twitter profiles, YouTube channels and LinkedIn profiles, not just URLs for their websites. That would be a nice value-added feature for chambers of commerce, convention and visitors bureaus, health care associations, school groups, etc. and it would distinguish… Read More
12 ways to use my free ebook of publicity tips
Have you claimed your copy of “The Best of The Publicity Hound’s Tips of the Week of 2009” yet? It not, grab it here. You’ll find the 26 tips that generated the most response from readers of “Craigslist: A Valuable Publicity Tool.” last year. I give away this ebook each year, and my readers eagerly look… Read More
TV stations want readership participation
http://www.broadcastingcable.com/article/390681-Stations_Story_Meetings_Offer_Public_Option_.php
Giving free speeches? More places where you can speak
If you’re giving free speeches in your community as a way to practice before you start charging a fee, or simply to market your business, here are more places where you can speak. Add them to the list I offfered a few weeks ago when I first saw this query in the SpeakerNetNews ezine. When you… Read More
Speakers, publicize your speaking engagements these 9 ways
If you do free or paid speaking engagements, there are opportunities galore to get in front of audiences that need to hear whay you have to say. But some Publicity Hounds don’t quite know where to begin. In Friday’s issue of the SpeakerNet News ezine, Michael Schatzki said he wants to give a new hour-long speech he has created… Read More
8 ways public speaking produces multiple revenue streams
If you aren’t speaking about your area of expertise, you’re missing valuable opportunities and multiple revenue streams. Here are eight ways speaking pays, even if you stay in your own community and don’t want to hassle with packed airplanes, crummy hotels and crummier road food: Audience members have invited me to be part of their books.… Read More
How to thrive as an author, speaker, expert in any economy
The most successful authors, consultants, speakers and experts do one thing differently from most others. They figure out creative ways to spin their expertise into multiple products and services. Many of the most successful authors, for example, never intend to rely on income solely from their book, even if it’s a best-seller. That’s because they understand… Read More
Website for black doctors needs marketing ideas
Cynthia Barnes of Fort Wayne, Ind., writes: “After moving to Fort Wayne, Ind., and being unable to find an African American doctor, I decided to create BlackHealthCareProviders.Org. “The site has a nationwide free referral service that helps consumers find black health care providers in their own neighborhoods. The challenges I face are getting the word out to enough doctors… Read More
How to launch a career as a paid speaker
If you use public speaking to promote your expertise and generate publicity, don’t believe what the naysayers tell you about how all speakers are suffering during this bad economy. The July/August issue of Speaker magazine, published by the National Speakers Association, features 25 men and women who are shaping the speaking profession. The “Who’s Hot?”… Read More