When your LinkedIn connections change jobs, that’s the perfect time to reconnect. But you might not always be aware of the fact that a guy you know left one company and joined another, or that a former co-worker was laid off from her job in corporate and started her own business. That’s why I love the helpful photo chart that… Read More
Marketing
Your favorite LinkedIn group for marketing, PR, publicity?
If you’re curious about whether email pitches are effective, you’ll want to know about the interesting discussion under way in the PRWise group on LinkedIn. “Given journalists’ overcrowded inboxes, does e-mail pitching work anymore? What are your secrets to achieving success with email pitches?” asks Stephen Spenser, principal of Praxis Communication and formerly with the… Read More
Does your “Contact Me” page say “Go Away”?
‘The problem with most “Contact Me” pages is that they’re hard to find and uninspiring. Ideally, your contact information should be in an easy-to-find location on your homepage. Many people bury it a layer or two into the website. My heart sinks when I want to contact someone, go onto their “Contact Me” page and can’t… Read More
Create your own ‘Seal of Approval’ for branding, publicity
The Good Housekeeping “Seal of Approval” has been reassuring consumers about product quality for more than a century. It’s one of the most recognized consumer emblems in the market today. Two years ago, the magazine added the Green Good Housekeeping Seal to help consumers identify products that are effective and environmentally friendly. What if you… Read More
2 best cruise lines for beginning speakers
If you’re a new speaker, and you dream about doing what Daniel Hall does—trading your talents and speaking on cruise ships in exchange for traveling all over the world—you’d be smart not to even think about taking advantage of the best gig on the seven seas until you’ve bombed several times on dry land, learned… Read More
9 ways to use QR codes for PR, publicity & marketing
At first glance, it looks like a crossword puzzle that can appear almost as small as a postage stamp. It’s a QR code, short for quick response. And it can be one of the most valuable tools in your PR arsenal. QR codes, similar to bar codes that appear on packaged products, are used widely… Read More
Show website visitors how to find you on social media sites
By Joan Stewart If someone visits your website, will they know within seconds where to find you on the social media sites? “You’d have to be Nancy Drew to find the company blog on most websites, or its Facebook page, or all of its YouTube videos,” says blogger Bl Ochman. She’s right. When I read… Read More
How to add social media consulting to your services
Attention PR and marketing consultants, and anyone who has clients who are confused about how to dip their toes into social media. You may be in an ideal position to add social media consulting to your line-up of services and generate another stream of income. Most of what I’ve learned about social media has been from… Read More
Prepare for the mobile gold rush with your new mobile site
In the last several issues of my newsletter, I’ve been writing about the gold rush that’s about to occur in the world of mobile marketing. Imagine you’re in San Francisco in 1848, but you’re the only one with a gold-sifting pan. That’s what mobile marketing is like right now. It IS a little like the… Read More
Magazine turns typo in an ad into a contest
Here’s a great example of how to generate publicity from an embarrassing mistake. When the editors of Texas Dogs & Cats magazine discovered a typo in a paid ad in the April issue, they invited readers to find the typo. Everyone who emails the editor with the correct answer gets a coupon for $5 off an order of $10… Read More