When I listed 9 ways to use webinars for PR, to make money and save time, one of my tips was to host a free Q&A webinar for your customers, ezine subscribers, blog readers or anyone who needs help in your area of expertise. Andrew Darlow, a photographer and digital imaging consultant, did just that.… Read More
Marketing
Dog Tweets—10 places you can’t afford to publish mediocre marketing copy
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 10 places you can’t afford to publish mediocre marketing copy.Use actionable words at the beginning of your meta description, like “Read,” “Discover,” and “Learn,” and explain what’s in it for the reader if they… Read More
9 killer calls-to-action to use today on LinkedIn
Never assume that people know what you want them to do. You have to TELL them. Every time you write a status update on LinkedIn, or send an InMail, or answer a question in Groups, consider a call-to-action. You might think that sounds “too promotional” on the world’s Number 1 business networking site. But not… Read More
Don’t send ecards via LinkedIn direct messages
The last thing I want to see in my LinkedIn messages are ecards wishing me Happy New Year or even Happy Birthday, some that include music and blinking lights. I found three of them in a row just now when I checked my DMs. Here’s the kicker. In each case, I was one of a… Read More
9 ways to use webinars for PR, to make money, save time
If you’re looking for a new tool to improve your PR campaign, create an additional revenue stream and save time, start hosting and recording webinars, even if you don’t have a technical bone in your body, like me. I’ve been hosting webinars for several years as a way to train the people who follow me,… Read More
Don’t assume you can reprint articles written about you
This is part of the series “50 Tips for Free Publicity” which I’m pinning on Pinterest. Follow me there, and if you like my tips, comment and repin. Just click the button with the red “Pin It” above. * * * Your industry magazine writes a cover story about you. The… Read More
12 things publicity superstars do: Webinar today
Sometimes publicity superstars make it look so darn easy. They’re the ones who are popping up time and again on the covers of magazines, as the subject of newspaper columns, and as guests on TV and radio talk shows. What do they know that the other Publicity Hounds, whose pitches are getting no results, don’t… Read More
How to find your next PR client: Just ask
This guest post was written by Linda Jay Geldens, a publishing professional with decades of experience. She has copyedited more than 60 book manuscripts in the past three years, on topics ranging from business to fantasy to novels to memoirs. She also writes promotional material, such as press releases, website text, blog posts, back cover copy… Read More
Dog Tweets—Why buying email lists is always a bad idea.
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Why buying email lists is always a bad idea. http://ow.ly/b5es1 Bloggers: If your readers are leaving your blog, vowing never to return again, this could be why. http://ow.ly/b4zlY Even non-geeks with no artistic talent… Read More
Rebroadcast your webinars with live Q&A, sell more
If you’re a subject matter expert who hosts live webinars, like I do, you know all the problems with webinar technology. You accidentally click the wrong button on the console and discover that for the last 10 minutes, your audience has been unable to hear you. Or you struggle to present in-depth content while… Read More