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Publicity Hound Archives

Marketing

Dog Tweets–14 Ways to Increase Your Clickthrough Rate on Twitter

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. 14 Ways to Increase Your #Clickthrough Rate on #Twitter ow.ly/LxZVj How to Leverage Mean #Tweets And Other Negative Feedback ow.ly/LxYmc #crisismanagement 5 Ways to Get 10x More #Retweets on #Twitter | @WordStream ow.ly/LxZae… Read More

Is Public Relations obsolete?

By Mickie Kennedy Public relations was born in the days when train travel was still a novel and exciting thing. Things have changed since then – businesses, consumers, and the entire public relations industry. It’s gone through many ups and downs and opinions from the general public, both good and bad. But like all business… Read More

Dog Tweets of the Week–Exceptional Customer Engagement: Audience, Purpose and Quality

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. Exceptional Customer Engagement: Audience, Purpose and QualityThoughtful engagement is the way to consumers’ hearts, which makes content an ideal vehicle for cultivating meaningful engagement with customers. According to a Curata study, 87… Read More

Dog Tweets of the Week–Two Simple Twitter Tips to Virtually Dominate Your Niche

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. Two Simple Twitter Tips to Virtually Dominate Your NicheHere are a two quick and easy tips to help you virtually dominate your industry through the power of Twitter! Guess which platform journalists… Read More

Content-rich infographics without any number crunching

About This Guest Blogger: Marketing and publicity expert Marcia Yudkin was one of my heroes when I started my business more than 15 years ago. I referred to her book, 6 Steps to Free Publicity, so often that it was threadbare. When you read her instructions below on how to come up with a story line… Read More

Give me feedback on my new podcast, get a $15 coupon

A podcast has been on my to-do list for several years, and it’s finally time start it. But first, I need your feedback. It should take less than a minute to answer five questions on my short survey. After you do, we’ll email you a $15 coupon that can be used toward any of my… Read More

This blogger’s ‘Welcome’ message says, ‘It’s all about you’

When people visit your blog for the first time, do they see a “Welcome” message that communicates value and tells them why they should stay? Or is it all about you? My website is undergoing major renovations. One of the things I’m adding to my to-do list is creating a short “Welcome” blurb along with… Read More

Online marketing tips galore in Red Hot Internet Publicity

I’m honored that book marketing expert Penny Sansevieri asked me to write the Foreword to her new book, Red Hot Internet Publicity.   She’s one of my Publicity Hounds, and she presented two fabulous sessions last week at Author U in Denver, where I also spoke. Even though I already hosted a webinar with Penny a few… Read More

Dog Tweets – Twitter Self-Service Ads 101

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Twitter Self-service Ads 101. After spending a year in limited release, Twitter has finally opened its self-service advertising program to the public. The ultimate guide to finding and using images online. Images are a… Read More

Dog Tweets — 30 PR experts you should follow on Twitter

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 30 PR experts you should follow on Twitter. If you’re like me, you like to follow people on Twitter who provide valuable information you can use and learn from. Because this is a PR… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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