Anne Wear of Greensboro, North Carolina says her friend, a videographer, needs ideas on how to market his business. He has almost 20 years of experience behind the camera and also works as an audio person, grip and teleprompter operator. From Jan Cannon of Boston, Massachusetts: Some lawyers videotape depositions. They might be an additional… Read More
Marketing
Jump-start your publicity campaign
Remember those New Year’s Resolutions you made months ago about keeping in closer touch with the media? If you’v forgotten them, get back into the saddle and jump-start your own publicity campaign, or your client’s. –Vow to make one new media contact each month. That could mean asking areporter to lunch, or sending an article… Read More
Machine shop can use trade shows, clever mailings
Tom Monroe, Jr. of Detroit, Michigan wants ideas on how to promote his production machine shop, which services the manufacturing industry. Its niche market is providing production tapping and drilling of metal parts. From Toni Graeme of Victoria, BC, Canada: “How about a brainstorming group with someone from the advertising field you know who is… Read More
Give a wacky award
There’s nothing funny about the campaign by President Bush and congressional Republicans to put caps and other limits on jury awards in liability cases. But the Michigan Lawsuit Abuse Watch, a group that supports the anti-lawsuit campaign, made this Hound howl with laughter when I read a newspaper article recently about a contest it sponsored… Read More
Apple theme perfect for resume writer’s 30th anniversary
Doris Appelbaum of Milwaukee, Wisconsin owns a resume writing and career consulting business that will celebrate its 30th birthday in April. She wants to have an open house for clients but also wants to generate publicity for the anniversary without inviting everyone. She also needs ideas on how to play off the apple theme. From… Read More
How to find PR clients
Pitching business journals is one of the most effective ways to tell your story to the local business community. Publicity Hound Jim Nugent shares his own idea: scan the “Help Wanted” classified ads. “Knowing what companies are hiring points to likely prospects. And ads seeking public relations or publicity staffers or part-timers also reveal potential… Read More
Giftlist
This page has been moved. Please click here to view the page.
Hover Ad
This page has been moved. Please click here to view the page.