PR Newswire is now providing educational PR content to the American Marketing Association’s website. It includes writing tips, frequently asked questions and educational articles including: Using Your Website as an Effective PR Tool; Six Simple Steps for Turning Your Company into a Heavily Quoted Source; Tips on Writing an Effective Feature Article; Press Release Writing… Read More
Marketing
How to promote software that claims it will change your life
Noah St. John of Dracut, Massachusetts writes: Our new program called JUST ASK ME Mind Makeovers is the first software that uses questions, rather than statements, to help people change their lives. You’ve heard of “affirmations”? Our program uses AFFORMATIONS, which are empowering questions that get you to change your subconscious assumptions about life (for… Read More
Pennsylvania starts tourism blog
Thanks to Publicity Hound Paul Furiga of Pittsburgh, Pennsylvania for tipping us off to this story in the Pittsburgh Business Times. It’s about how the state of Pennsylvania is posting at its website blog items written by travelers making road trips across the state. “It seems the state is pretty tightly controlling where the bloggers… Read More
Washington, D.C. free daily hawks issues
A story in Friday’s Washington Post says that with circulation cooling off, competition heating up and retail distribution thinning out, the Washington City Paper took to the streets last week, deploying 20 hawkers to offer the paper outside 10 Metro stations in the District. The District has two other free papers—the Washington Examiner and the… Read More
Help This Hound promote a glare eliminator
John Cicale of Deptford, New Jersey writes: “I invented and produced the Glare Eliminator, with my own money. It’s a reusable static cling headlight window tint that cuts glare from your driver’s side window. It clings to the inside of your window, and when you’re finished with it, you simply peel it off, place it… Read More
Write special reports
If you aren’t writing special reports to help your customers help themselves, or to create a quick and easy product, you’re missing a wonderful chance to become better known and create an easy revenue stream. The secret is to choose topics that are only an inch wide, and then present content that goes a mile… Read More
A free hotline will get you great publicity
Everyone loves free, helpful information. Your customers and clients are no different. So why not create a free hotline where they can call and ask a question about how to use your product or service? Or suggest a product or service they’d like to see you offer. Or get a helpful recorded tip of the… Read More
Promoting a law firm anniversary
Chris Joy of Methuan, Massachusetts wants to know how she can promote her client, an old and well-established law firm that merged with another firm. The new firm is celebrating its fifth anniversary. From Nicole Lipson of Marietta, Georgia: “To celebrate five years, each lawyer could pledge five hours a month for the next year… Read More
A high profile can help when your company is for sale
Publicity Hounds usually use the strategies they read about here to sell more products or services, promote books, get speaking engagements, promote a nonprofit, position themselves as experts, or offset negative publicity. Here’s another time when you should try to get the media’s attention: When your company is for sale. Last year, PestPatrol, a company… Read More
A great way to get more PR clients
If you work in the PR industry and you’re fishing for new clients, here’s a clever way to hook ’em. Choose a company that you’re dying to work with. Then keep your eyes open for coverage their competitors are getting. When you see a story written about a competitor, clip it and send it along… Read More