Sometimes publicity superstars make it look so darn easy. They’re the ones who are popping up time and again on the covers of magazines, as the subject of newspaper columns, and as guests on TV and radio talk shows. What do they know that the other Publicity Hounds, whose pitches are getting no results, don’t… Read More
Marketing
How to find your next PR client: Just ask
This guest post was written by Linda Jay Geldens, a publishing professional with decades of experience. She has copyedited more than 60 book manuscripts in the past three years, on topics ranging from business to fantasy to novels to memoirs. She also writes promotional material, such as press releases, website text, blog posts, back cover copy… Read More
Dog Tweets—Why buying email lists is always a bad idea.
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Why buying email lists is always a bad idea. http://ow.ly/b5es1 Bloggers: If your readers are leaving your blog, vowing never to return again, this could be why. http://ow.ly/b4zlY Even non-geeks with no artistic talent… Read More
Rebroadcast your webinars with live Q&A, sell more
If you’re a subject matter expert who hosts live webinars, like I do, you know all the problems with webinar technology. You accidentally click the wrong button on the console and discover that for the last 10 minutes, your audience has been unable to hear you. Or you struggle to present in-depth content while… Read More
Why I’m publishing my ezine on Tuesday and Saturday
Nothing is more frustrating for an ezine editor than to hear, “What happened to your newsletter? I used to get it and I loved it! But I haven’t gotten it for about six months.” During the 12 years I’ve been publishing The Publicity Hound’s Tips of the Week, I’ve heard that repeatedly. And I’m hearing… Read More
Want respect? Ditch the Hotmail, Yahoo, AOL addresses
Why would anyone who wants to be taken seriously advertise their Hotmail and Yahoo addresses on their business cards? When I see those addresses, I think “cheap.” The sin is even more egregious when an author commits it. Authors need to position themselves as experts in their field. Everything they do should communicate authority,… Read More
Ask visitors who complete a web form to tweet about you
Website owners who ask visitors to complete an online form, and then simply thank them for doing so, are missing a powerful opportunity for a little publicity, and possibly some extra sales. If visitors have completed the form because they want more information about your product or service, or they’re asking a question, or they want… Read More
Press release mistake: Not including a call to action
Press release mistakes abound. When you write your next release, don’t overlook the one part of it that can determine whether it’s a huge success, or a great big dud. It’s the call to action—the sentence that tells readers exactly what you want them to do. Press release expert Janet Thaeler discussed the call to action when she was my… Read More
How can a psychologist market on Facebook and Twitter?
Dr. Karen Hoving of Aurora, Colo., writes: “I have a Ph.D. in Clinical Psychology and specialize in two areas: Bipolar Disorder and Post Traumatic Stress Disorder. “Here’s what I’m doing right now to market myself: A Facebook page. A website. Two blogs: The Couch Trip for general psychology and “Shrinking” Chronic Illness. A monthly… Read More
Free webinar July 27 on how to host webinars
If you have valuable information that helps your target audience solve a problem, host a free webinar. Then after you’ve wowed your audience with content-rich information, make them an offer they can’t refuse. That’s what Daniel Hall has done for my customers three times in the last year. He explained how to speak on cruise ships all… Read More