I’m a student of direct-marketing sales copy, and I’ve been studying everything I can get my hands on. One of my teachers is David Garfinkel, whose home study course I bought several years ago. He emailed me tonight and told me about a free audio he’s offering, in exchange for your name and email address.… Read More
Marketing
Top 150 marketing blogs in U.S.
One of the best ways to generate publicity is to create a “Top 10” list. But if you want to start a real buzz online, make the list a lot longer. For example, how about choosing the best bloggers in your area of expertise? PR/marketing blogger Todd Andrlik’s “Top 150 Marketing Blogs” list shows how to do it. I like five things… Read More
Music industry publicity course at UCLA
UCLA Extension is offering a one-day seminar exploring the role of public relations in pop music. “Publicity in the Music Industry: A One Day Seminar” features guest speakers from record labels and music industry journalists. The seminar is led by Cary Baker, owner of conqueroo, a Los Angeles-based music and entertainment public relations firm. It will… Read More
Free ebook of publicity tips (consider regifting)
Put your 2007 publicity campaign on steroids with my special holiday gift to you—“The Best of The Publicity Hound’s Tips of the Week of 2006” ebook. I reviewed all 52 of my newsletters from last year, hand-picked the top two dozen items that generated the biggest response from readers and included them in this ebook. It will… Read More
Information products: A major revenue stream
If you’ve toyed with the idea of turning your knowledge into a product other than a print book, take a look at the new book “From Entrepreneur to Infopreneur” by Stephanie Chandler, due out in December. A copy arrived in the mail today as a thank-you for contributing to Stephanie’s book. In it, I discuss my special… Read More
Wanted: Stories from entrepreneurs
One of the best ways to promote your business is to get into other people’s books, which have a long shelf life. Here’s another opportunity to do just that. Fred Hueston and Lyna Farkas of the “Growing Your Business” radio show are writing a book, and they’re looking for stories from business people, entrepreneurs and others.… Read More
Newsletters engage customers
Instead of always hunting for more customers, spend some time on keeping the ones you already have. I love this story at the Vario Creative blog about how a product manager for a legacy software product created a newsletter that really scratched an itch that her customers had—and won their loyalty. I’m assuming she published an ezine, not… Read More
Information products out of date? Give ’em a new twist
My article in the October issue of Professional Speaker magazine, the trade magazine for the National Speakers Association, offers 11 ideas on how authors, speakers and experts can come up with new products simply by giving their old products a new twist. They include: Get rid of those old cassette tapes and convert them to CDs. Turn… Read More
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