When a meeting planner wants to hire me, or a PR firm wants me to train their staff on how to generate publicity, or someone says they want to join The Publicity Hound Mentor Program, the first question I ask is, “What, exactly, do you want me to help you do?” Occasionally, somebody says, “I… Read More
Marketing
Use Meetup.com in your publicity campaign
If you’re looking for a group with interests similar to yours and near your own community, or you want to target a group of people with a particular interest, consider Meetup.com. Formed in New York three years ago, the group has spawned smaller groups in 1,432 cities worldwide, including more than 1,200 in the United… Read More
Share your experiences on Voice America Network
Several Publicity Hounds have asked my opinion on Voice America Network, the single largest producer of Internet talk radio programming in the world, with more than 100 hosts who broadcast over three branded networks (health, business and VoiceAmerica variety). One person in my mentor program was “offered” a $5,000 package to have his own show.… Read More
How to find PR clients
It baffles me why so many PR people complain about a lack of business yet never think of offering to present a program to their local Rotary or Kiwanis Club on how to get publicity. When they grumble that they don’t have enough clients, I suggest they create an inexpensive information product on how to… Read More
And the bad taste award for PR & marketing goes to…
When PR and marketing firms become giddy over their own creativity, look out. A new 44-second commercial called “BANG” created by Maloney & Fox to announce the launch of its Quality Products Division, spoofs a commercial for a male enhancement pill. M&F calls it an “advermation” and is sending the video to new business targets… Read More
Marketing and publicity tips for a professional organizer
Kyna Morrison of Zephyrhills, Florida asks: “I am just starting a Professional Organizing business. I need something at my website or in my advertising that will differentiate me from all the other professional organizers and make people remember me and say ‘Oh yeah, I saw her ad…’ or ‘I remember, she’s the one who…’ “I… Read More
Deadlines approaching for holiday gift guides
You have less than two months to pitch editors of holiday gift guides—those special sections in magazines and newspapers that feature products and services that would make great holiday gifts. Getting your product mentioned in these guides is often far easier than convincing an editor to feature it in any other story or section. The… Read More
How to Promote Beer-scented Soap
Cheryl Stroup of Sanger, California writes: I am a soap maker working out of my home (you can visit my website). I use only natural ingredients in my soaps. One of the hottest rages in the market is food-scented soaps and other products such as candles. Most fruits and foods do not produce essential oils.… Read More
Help CEO promote sport/entertainment management firm
Jamar Johnson of Phoenix, Arizona writes: “I need help from Publicy Hounds on how to market my company, SportsPro HR, Inc. It provides personal wealth and human resource management services for professional athletes, entertainers, and small business owners. The sports and entertainment management industry is very, very competitive, and I need ideas on how I… Read More
How a freelance business writer can get more clients
This week, Cheryl Beck asks: “I am a freelance writer and I am trying to get more business writing clients. I also offer some publicity services because writing is so heavily involved. What I need are ideas to promote myself to get the ball rolling. I can think of campaigns for other companies, but not… Read More