Cheryl Stroup of Sanger, California writes: I am a soap maker working out of my home (you can visit my website). I use only natural ingredients in my soaps. One of the hottest rages in the market is food-scented soaps and other products such as candles. Most fruits and foods do not produce essential oils.… Read More
Marketing
Help CEO promote sport/entertainment management firm
Jamar Johnson of Phoenix, Arizona writes: “I need help from Publicy Hounds on how to market my company, SportsPro HR, Inc. It provides personal wealth and human resource management services for professional athletes, entertainers, and small business owners. The sports and entertainment management industry is very, very competitive, and I need ideas on how I… Read More
How a freelance business writer can get more clients
This week, Cheryl Beck asks: “I am a freelance writer and I am trying to get more business writing clients. I also offer some publicity services because writing is so heavily involved. What I need are ideas to promote myself to get the ball rolling. I can think of campaigns for other companies, but not… Read More
PR tips at AMA website
PR Newswire is now providing educational PR content to the American Marketing Association’s website. It includes writing tips, frequently asked questions and educational articles including: Using Your Website as an Effective PR Tool; Six Simple Steps for Turning Your Company into a Heavily Quoted Source; Tips on Writing an Effective Feature Article; Press Release Writing… Read More
How to promote software that claims it will change your life
Noah St. John of Dracut, Massachusetts writes: Our new program called JUST ASK ME Mind Makeovers is the first software that uses questions, rather than statements, to help people change their lives. You’ve heard of “affirmations”? Our program uses AFFORMATIONS, which are empowering questions that get you to change your subconscious assumptions about life (for… Read More
Pennsylvania starts tourism blog
Thanks to Publicity Hound Paul Furiga of Pittsburgh, Pennsylvania for tipping us off to this story in the Pittsburgh Business Times. It’s about how the state of Pennsylvania is posting at its website blog items written by travelers making road trips across the state. “It seems the state is pretty tightly controlling where the bloggers… Read More
Washington, D.C. free daily hawks issues
A story in Friday’s Washington Post says that with circulation cooling off, competition heating up and retail distribution thinning out, the Washington City Paper took to the streets last week, deploying 20 hawkers to offer the paper outside 10 Metro stations in the District. The District has two other free papers—the Washington Examiner and the… Read More
Help This Hound promote a glare eliminator
John Cicale of Deptford, New Jersey writes: “I invented and produced the Glare Eliminator, with my own money. It’s a reusable static cling headlight window tint that cuts glare from your driver’s side window. It clings to the inside of your window, and when you’re finished with it, you simply peel it off, place it… Read More
Write special reports
If you aren’t writing special reports to help your customers help themselves, or to create a quick and easy product, you’re missing a wonderful chance to become better known and create an easy revenue stream. The secret is to choose topics that are only an inch wide, and then present content that goes a mile… Read More
A free hotline will get you great publicity
Everyone loves free, helpful information. Your customers and clients are no different. So why not create a free hotline where they can call and ask a question about how to use your product or service? Or suggest a product or service they’d like to see you offer. Or get a helpful recorded tip of the… Read More