Put your 2007 publicity campaign on steroids with my special holiday gift to you—“The Best of The Publicity Hound’s Tips of the Week of 2006” ebook. I reviewed all 52 of my newsletters from last year, hand-picked the top two dozen items that generated the biggest response from readers and included them in this ebook. It will… Read More
Marketing
Art marketing gets a boost with eBay
Here’s a tip for artists who are looking for another marketing channel. It’s courtesy of artist Susan Greaves, an oil painter in Redding, California. About seven years ago, Susan was on eBay and noticed that someone had bought an expensive Persian rug without even seeing it up close. She found that difficult to believe because she’d never do anything… Read More
Information products: A major revenue stream
If you’ve toyed with the idea of turning your knowledge into a product other than a print book, take a look at the new book “From Entrepreneur to Infopreneur” by Stephanie Chandler, due out in December. A copy arrived in the mail today as a thank-you for contributing to Stephanie’s book. In it, I discuss my special… Read More
Wanted: Stories from entrepreneurs
One of the best ways to promote your business is to get into other people’s books, which have a long shelf life. Here’s another opportunity to do just that. Fred Hueston and Lyna Farkas of the “Growing Your Business” radio show are writing a book, and they’re looking for stories from business people, entrepreneurs and others.… Read More
Celebrity addresses can be yours for $1
I just got my hands on the mailing addresses for the agent, publicist or manager of these celebrities: Jodie Foster Meg Ryan Maggie Gyllenhaal Diana Krall Elizabeth Perkins Ming-Na I received an email from ContactAnyCelebrity.com, the subscription service that provides contact information for 54,696 celebrities, 6,890 celebrity representatives (agents, managers, publicists & attorneys) and 4,131 entertainment companies. I signed up… Read More
Germ-laden purse can make you sick
When I found a big splotch of dried chocolate ice cream on the bottom of my Coach purse last week, I was mortified How long has THAT been there, I wondered. And how many people have seen it and said nothing? The next day, I read the first item in Marilee Tolen’s ezine, titled “Can Your Purse Make… Read More
A national TV show is yours for $400 a month
If you’ve always wanted to have your own national TV show, but you don’t have the energy to make all the right contacts in New York or Hollywood, that’s OK. You can have your own show for less than $400 a month. Don’t have $400 to spend? You can have the show anyway and actually make a profit by selling sponsorships.… Read More
Art marketers get a taste of January telesummit
I just hung up the phone after being part of tonight’s “virtual telesummit opening reception party” for the smARTist Tele-summit 2007, hosted by Ariane Goodwin. And after hearing from all those great artists who joined me, I’m impressed! Before I started my business more than a decade ago, I was an avid needlepointer. That’s about as close as I got… Read More
Newsletters engage customers
Instead of always hunting for more customers, spend some time on keeping the ones you already have. I love this story at the Vario Creative blog about how a product manager for a legacy software product created a newsletter that really scratched an itch that her customers had—and won their loyalty. I’m assuming she published an ezine, not… Read More
Help wanted with difficult marketing client
Marketing consultant Karla Swita of Mosinee, Wisconsin writes: “You know the guy who says ‘Word of mouth has gotten me this far, so why should I pay for marketing now?’ Well, he’s my client. “I’d love some ideas on how to promote a custom kitchen and bath manufacturing shop without sending him into sticker shock. I’m… Read More