Joyce Restaino of Newfoundland, New Jersey writes: “I hope your Publicity Hounds can come up with some ideas to help generate publicity for a motivational tips booklet I have coauthored with a corporate trainer. We envision a spiral bound book with a good-quality cover. We should have more information about the number of pages… Read More
Marketing
Yoga DVD for mom and baby needs promotion tips
Heidi Kindberg Goss of Los Angeles, California writes: ” ‘Yoga Ma Baby Ga’ is a unique DVD. Our original picture-in-picture format provides a complete 55-minute yoga routine in the lower corner of the screen at the same time engaging images for a baby fill the rest of the screen. How can I get this across… Read More
Product to improve your kid’s memory needs creative marketing ideas
Linda Culbreath of Houton, Texas writes: “We have developed an educational package containing an ‘Eagles Camp DVD: How to Learn 10 Science Words/Concepts in 10 Minutes or Less,’ a non-dated, table top Science Calendar, and a printable resource CD. “This is a memory association method geared for elementary-aged children that will work with most any… Read More
PR must focus on relationships: Follow these 7 steps
Do you sweat the small stuff? Based on the several dozen emails I get each week, lots of Publicity Hounds are. Stuff like the size of the margins on a printed news release, or what kind of trinkets to slip inside a media kit. Or whether to address a reporter as Miss, Mrs., Ms. or Sally.… Read More
How to promote a business that teaches doctors how to relieve stress
Publicity Hound Christie Scott of Chicago, Illinois writes: “I’m starting my business as a certified coach for doctors. When doctors have communication issues or want a more profitable practice, they call me. I work with them to eliminate stress—from relationship problems to medical malpractice risk, because the problems are usually communication-based. “I’m looking for ways… Read More
Publicity for musicians, songwriters and bands on a budget
Update on March 23, 2018: I just discovered a wonderful step-by-step tutorial called The Ultimate Guide to Social Media Marketing for Musicians by Ged Richardson. *** Musician Bob Baker says that unless you have friends in high places, your independent CD release barely stands a chance of getting radio airplay on commercial stations. You’ll even… Read More
PR agency websites rank among the lowest
Many PR firms’ websites stink. In fact, they rank among the lowest. The Web Marketing Association, sponsor of the annual international WebAward competition, says its decade-long study of web development trends across more than 80 industries shows that PR agency sites ranked low across all categories. PR firms scored the lowest for—get this, copywriting. William Rice, president of the web… Read More
Better Business Bureau logo lends credibility for publicity, Internet marketing
As soon as I joined the Better Business Bureau a few weeks ago, I started using the BBB logo at my website. Why? Because it lets visitors know that: I meet tough BBB membership standards I agree to follow the highest principles of business ethics and voluntary self-regulation I have a proven record of marketplace honesty and integrity… Read More
Publicity for songwriters, musicians and bands on a budget
Within two short years, John Taglieri, a solo singer/songwriter from New Jersey, went from being a frustrated veteran musician who spent years in the bar band trenches to a one-man success story and a PR machine. His pop-rock CD, Leap of Faith, sold more than 4,000 copies. He landed an appearance on one of the… Read More
Publicity tip–How to promote a company that makes custom-fitted soles or foot beds
Louise Epic of Calgary, Alberta, Canada writes: I’m looking for some ideas to incorporate in an awareness and product publicity program for our company, SOLE, which makes custom insoles or foot beds. This product is unique in two ways: it uses a special technology where, after heating the soles in the oven and imprinting your foot, provide a… Read More