OK all you artists. Stop grumbling about not being able to generate publicity. One of the best ways is to find a burning controversy, then jump into the fray with a letter to the editor of a newspaper or magazine, commenting on the issue. Artists, African-Americans and others can do just that. Comment on the controversy… Read More
Marketing
Tuscany Visioning Retreat needs promotion ideas
Kathy McCabe of Washington, D.C. writes: “My business partner, success coach Margarita Rozenfeld, are co-sponsoring The Tuscany Visioning Retreat. “It’s a week of personal reflection, goal-setting sessions and cultural encounters at a private villa. We envision the target audience as men and women, 30s to 50s—people ready to refocus their lives, maybe change jobs, start… Read More
Shawnigan Lake School in Canada needs publicity ideas
Julie Ann Kodmur from St. Helena, California writes: “How do you get American writers and, of course, families, interested in Shawnigan Lake School, a Canadian boarding school? “I’ve been doing publicity for the wonderful school where my step-son goes and now find that we need some fresh ideas. The school is frankly a cousin of… Read More
‘The Next Food Network Star’ looking for ’08 candidates
I’m addicted to “The Next Food Network Star,” and I’m thrilled that it’s returning for another season in ’08. Foodies who want their own TV show should be thrilled, too, because now’s your chance. But do you have what it takes? The network is looking for people with cooking know-how, either self-taught or professionally trained or… Read More
Cafe for kids needs publicity ideas
Kelly Parthen of Madison, Wisconsin writes: “My partner and I are opening Bean Sprouts, a new kids’ cafe outside Madison, Wisconsin. We would love your readers’ help coming up with some fresh ideas for our grand opening. “It will specialize in freshly-made, healthy food for children, along with adult-friendly food and coffee. Its mission is to spark… Read More
Farm & Food Tours
While you’re reading this, scores of foodies are visiting cheese factories in Wisconsin, picking lavender and peaches in Texas, and sampling wine in northern California. They’re participating in what’s called agritourism, which lets tourists pick fruits and vegetables, ride horses, taste honey, learn about wine, and shop in gift shops and farm stands for local… Read More
Artist needs fund-raising ideas
Jennie Rosenbaum of Melbourne, Australia writes: “I’m an artist and have been offered my fist solo show by a respected commercial gallery in Canada. This is extremely exciting as I have only been practicing professionally for a couple of years. My online presence and my website are directly responsible for them approaching me. “My concern is… Read More
BusinessWeek podcaster needs help quieting dogs
Michelle Nichols of Reno, Nevada, the BusinessWeek podcaster who offered interviewing interviewing tips in item #1 above, is now asking your help with this dilemma: “I have two Lab-type dogs, and I record my weekly podcasts for BusinessWeek from my home office. Occasionally, the dogs decide to bark for no discernable reason, and it’s a… Read More
Writing articles? Think marketing, not just writing
The next time you write an article, spend at least as much time figuring out how you will use it to market your products and services as you do wordsmithing. There’s an interesting conversation at Chris Knight’s blog about how some article writers mistakenly think the writing is more important. Chris says: “Take a fresh look at your… Read More
Copywriters: How to attract high-paying clients
I’m a student of direct-marketing sales copy, and I’ve been studying everything I can get my hands on. One of my teachers is David Garfinkel, whose home study course I bought several years ago. He emailed me tonight and told me about a free audio he’s offering, in exchange for your name and email address.… Read More