One of the best ways to generate publicity is to create a “Top 10” list. But if you want to start a real buzz online, make the list a lot longer. For example, how about choosing the best bloggers in your area of expertise? PR/marketing blogger Todd Andrlik’s “Top 150 Marketing Blogs” list shows how to do it. I like five things… Read More
Marketing
Music industry publicity course at UCLA
UCLA Extension is offering a one-day seminar exploring the role of public relations in pop music. “Publicity in the Music Industry: A One Day Seminar” features guest speakers from record labels and music industry journalists. The seminar is led by Cary Baker, owner of conqueroo, a Los Angeles-based music and entertainment public relations firm. It will… Read More
Greeting card/stationery company needs marketing tips
Lisa Tomlinson from Oakland, California writes: “I have a greeting card, stationery and gift items company that features fine art reproductions of extraordinarily unique mixed-media collage originals created by my brother, Jon Tomlinson. I don’t have a bricks-and-mortar shop, but our office and warehouse operations are run out of a 4,000-square-foot facility. “Our products are… Read More
Free ebook of publicity tips (consider regifting)
Put your 2007 publicity campaign on steroids with my special holiday gift to you—“The Best of The Publicity Hound’s Tips of the Week of 2006” ebook. I reviewed all 52 of my newsletters from last year, hand-picked the top two dozen items that generated the biggest response from readers and included them in this ebook. It will… Read More
Art marketing gets a boost with eBay
Here’s a tip for artists who are looking for another marketing channel. It’s courtesy of artist Susan Greaves, an oil painter in Redding, California. About seven years ago, Susan was on eBay and noticed that someone had bought an expensive Persian rug without even seeing it up close. She found that difficult to believe because she’d never do anything… Read More
Information products: A major revenue stream
If you’ve toyed with the idea of turning your knowledge into a product other than a print book, take a look at the new book “From Entrepreneur to Infopreneur” by Stephanie Chandler, due out in December. A copy arrived in the mail today as a thank-you for contributing to Stephanie’s book. In it, I discuss my special… Read More
Wanted: Stories from entrepreneurs
One of the best ways to promote your business is to get into other people’s books, which have a long shelf life. Here’s another opportunity to do just that. Fred Hueston and Lyna Farkas of the “Growing Your Business” radio show are writing a book, and they’re looking for stories from business people, entrepreneurs and others.… Read More
Celebrity addresses can be yours for $1
I just got my hands on the mailing addresses for the agent, publicist or manager of these celebrities: Jodie Foster Meg Ryan Maggie Gyllenhaal Diana Krall Elizabeth Perkins Ming-Na I received an email from ContactAnyCelebrity.com, the subscription service that provides contact information for 54,696 celebrities, 6,890 celebrity representatives (agents, managers, publicists & attorneys) and 4,131 entertainment companies. I signed up… Read More
Germ-laden purse can make you sick
When I found a big splotch of dried chocolate ice cream on the bottom of my Coach purse last week, I was mortified How long has THAT been there, I wondered. And how many people have seen it and said nothing? The next day, I read the first item in Marilee Tolen’s ezine, titled “Can Your Purse Make… Read More
A national TV show is yours for $400 a month
If you’ve always wanted to have your own national TV show, but you don’t have the energy to make all the right contacts in New York or Hollywood, that’s OK. You can have your own show for less than $400 a month. Don’t have $400 to spend? You can have the show anyway and actually make a profit by selling sponsorships.… Read More