Michelle Nichols of Reno, Nevada, the BusinessWeek podcaster who offered interviewing interviewing tips in item #1 above, is now asking your help with this dilemma: “I have two Lab-type dogs, and I record my weekly podcasts for BusinessWeek from my home office. Occasionally, the dogs decide to bark for no discernable reason, and it’s a… Read More
Marketing
Writing articles? Think marketing, not just writing
The next time you write an article, spend at least as much time figuring out how you will use it to market your products and services as you do wordsmithing. There’s an interesting conversation at Chris Knight’s blog about how some article writers mistakenly think the writing is more important. Chris says: “Take a fresh look at your… Read More
Copywriters: How to attract high-paying clients
I’m a student of direct-marketing sales copy, and I’ve been studying everything I can get my hands on. One of my teachers is David Garfinkel, whose home study course I bought several years ago. He emailed me tonight and told me about a free audio he’s offering, in exchange for your name and email address.… Read More
Special event publicity: Try for a Guinness World Record
If you’re planning a special event, generate publicity by staging a fun publicity stunt, and try to get into the Guinness Book of World Records. Philadelphia is really turning up the heat for its annual Fiesta on the Parkway, part of the Sunoco Welcome America! Independence Day festivities on July 3. They will assemble thousands of salsa… Read More
The Publicity Hound featured on That Marketing Show
Corporate P.R. people, start promoting your company’s experts. That was one of dozens of tips I shared on Rodger Roeser’s That Marketing Show. Just scroll down until you see my photo, and you can listen to the show. Rodger and I are both Buckeyes, and we both belonged to 4-H, and I thought I’d be able to… Read More
Food Network looking for Iron Chef fans
The Iron Chef, a popular program on the Food Network, is looking for people who also love Iron Chef competitions, from fans who dress up in Japanese costumes to full-length videos of people who host their own cooking competitions. Tell the network why nobody Iron Chefs like you do and they might send a camera… Read More
Capture email addresses before a publicity campaign
One of the biggest errors Publicity Hounds make when launching a publicity campaign is not creating a system for capturing people’s email addresses at their websites. How do I know? Because when somebody scores a big publicity hit, they often see a big spike in website traffic. Then the traffic starts to slow, and I receive an… Read More
Alternative newspapers should be taken seriously
If you get a call from a reporter who works for an alternative newspaper, be on your guard, and don’t take the interview any less seriously than you would if a reporter from your local daily newspaper had called. That’s the advice from Ken Haseley from the Ammerman Experience, a media training company. In this week’s… Read More
Social networking sites: The 30 most useful
Having a difficult time understanding the dozens of social networking sites, how to use them in your publicity campaign, and which to use first? Check out this fabulous list, in order of importance, courtesy of Jane Copland at SEOmoz.org. She lists each site’s “pitch,” then gives you her take, pointing out the pros and cons of each… Read More
Voiceover talent needs ideas to promote himself
Ginger Bell of Tyler, Texas writes: “After spending 20 years in radio, my husband launched his own production studio five years ago. With a ‘voice like God’ and a smooth delivery, he has stayed fairly busy creating commercials for local radio and television production departments and providing voiceovers for commercial shoots. He even has acquired accounts from… Read More