Mitch Carnell of Charleston, South Carolina writes: “Last year, we celebrated the first Say Something Nice Sunday on the first Sunday in June. This is now an annual event. “We want churches and denominations of all faiths to join in. This is a Sunday when Christian will say nothing negative about any other Christian or… Read More
Marketing
How can Michigan promote itself to Hollywood producers?
Milan Stevanovich of Detroit, Michigan writes: “Michigan just passed a 40 percent rebate to companies filming movies and TV programs in the state. If you use Michigan companies and labor, you get a 40 percent instant rebate after production—big savings for number-crunching entertainment financiers. “For the last three weeks, my associates and I have schmoozed a dozen… Read More
Which is more powerful: Online or offline publicity?
Which would you rather have? A guest appearance on “Oprah”? Or a post about your expertise, product or service written by the most influential blogger in your industry? Take your pick again: A story in the New York Times? Or an influential blogger writing about you with 100 other bloggers linking to that blog post? Depending… Read More
Makers of card game for tweens needs promotion ideas
Shirley James of Ormond Beach, Florida writes: “A partner and I have developed an activity-based trading card for tween girls (ages 7-12) called, UgoGrl at http://www.ugogrl.com/. The cards encourage them to become physically active, mentally challenged, creatively inspired, and socially responsible. This is accomplished across six catgories of real-life fun. Each card has a tip,… Read More
How to promote tutorials on how to speak Chinese
Alex Foo of Christmas Island, Australia writes: “I resigned from a prestigous job three years ago when I discovered that I could help people start Speaking Chinese in 58 minutes with no pen, no paper. “My dream is to help 957,000 people around the world start speaking some basic Chinese before the Beijing Olympic Games… Read More
Product placement watchers: ‘The Office’ is back
NBC’s hit series “The Office” returns at 9 p.m. Eastern Time on Thursday, April 10. That’s good news for its huge legion of fans, which includes “producet placement watchers” who are looking for the next brand name to pop up in the popular series. “The Office” is known for, among other things, its liberal use of… Read More
Promote your expertise with these five tips
The new book “The Million-dollar Idea in Everyone–Easy New Ways to Make Money from Your Interests, Insights, and Inventions” includes five of my tips on how experts can promote themselves. Author Michael Collins asked me to contribute some of my best ideas for the book, and of course I said yes. (By the way, accepting invitations… Read More
Marketing in a down economy? This webinar can help
The Public Relations Society of America will offer a free webinar on “What Recession? Nine Ways to Cut Through Regardless of the Economy,” hosted by Drew Neisser, CEO of Renegade. It will be at 3 p.m. Eastern Time on Friday, March 14. You will learn: • How to develop a meaningful strategy • How to market… Read More
Zvents.com sends your calendar listings to local, national media
Update: Zvents is closing its doors on Oct. 31, 2014. Here’s another local events calendar listing service to add to your list. Zvents.com sends your event listings to more than 200 media outlets, for free. They include the San Jose Mercury News, The Denver Post, LA.com and newspapers in the North Jersey Media Group. Read the full list of media partners. News about a… Read More
Print a Reporter’s Face on Candy
Here’s another idea I suggested when I spoke on Saturday in Pittsburgh. Linda Roundtree, owner of Custom Chocolate Creations in suburban Pittsburgh, was in the audience. She can imprint someone’s photo or logo on a piece of chocolate, like the one you see at her website at http://tinyurl.com/2u8m7v On Saturday, she brought one piece of… Read More