Marketing

Sell how-to reports without a website, shopping cart or hassles

Internet marketers are hawking thousands of products that promise to help you promote yourself and get rich quick—AFTER you pay, in some cases, several thousand dollars for the how-to information. I just discovered one of those how-to products that’s perfect for Publicity Hounds, but at a paltry $10. It just might be the best money… Read More

Writers association also for speakers, experts, entrepreneurs

It’s called the International Association of Writers. But don’t let that name fool you. The new association created by Fern Reiss, the “Expertizing” expert, offers the kinds of services that are also perfect for speakers, experts and business owners. For example, membership includes information and support in the areas of literary agents and publishing contracts,… Read More

Family entertainment center needs anniversary promo ideas

Jeff Elliot of Cedar Rapids, Iowa writes: “I am a manager at Planet X, a family entertainment center in Cedar Rapids, Iowa featuring mini golf, bumper cars, space bikes, space ball, rock climbing and arcade games. We serve food and cater to many birthday parties and corporate events. “Do your Hounds have any clever ideas on how we… Read More

How can a Texas veterinarian promote organic dog shampoos?

Dr. Shawn Messonnier, a veterinarian and award-winning author from Plano, Texas, writes: “I would love ideas from other Hounds on how to promote my new line of certified organic pet shampoos. “They’re currently available online only at http://www.drshawnspetorganics.com but should be available at retail outlets sometime next year. “I’d like to reach as many… Read More

Colleges hungry for experts who speak on 17 topics

These are gloomy times for many Publicity Hounds who are corporate speakers and rely primarily on speaking fees and back-of-the-room product sales. Some companies, faced with huge expenses they can’t control such as the skyrocketing cost of gasoline, are slashing training budgets. Corporate speakers, competing with thousands of other speakers for gigs, are finding that the pot of money available… Read More

Revlon ties contest to ‘lipstick on a pig’ controversy

Most of us may forget the “lipstick on a pig” controversy by next week. But I’m betting the word lipstick will be front and center on the stump, straight through to the election and possibly beyond. As soon as the news about Barack Obama’s lipstick comment broke yesterday, the media went nuts. Race Taylor, a deejay for WPLJ-FM… Read More

Facebook, social networking sites make the cash register ring

This is for the doubting Thomases who aren’t convinced that social networking can be profitable. I promoted last week’s teleseminar series “How to Use LinkedIn to Promote Anything–Ethically & Powerfully” by creating an event on my Facebook page. My assistant then invited my 1,028 friends. At $77, I wasn’t sure how many Facebook friends would attend,… Read More

Health system needs ideas to pitch to local business journal

Lisa Cupolo of Ballston Spa, New York writes: “I handle public relations and marketing for Northwoods Health System, four rehabilitation and nursing home facilities that offer pediatric through geriatric care. “I’m looking for story ideas that I can pitch to the local business journal. The newspaper only focuses on hard business stories as opposed to… Read More

Help Promote Year of the Dawg in Big Rapids, Michigan

Lynne Scheible of Big Rapids, Michigan writes: “Leadership Mecosta, our community leadership program, is sponsoring a community art project. “Area businesses and organizations are sponsoring fiberglass statues of more than 30 bulldogs, 3 by 4 feet. We chose a bulldog because it’s the mascot of Ferris State University, our local college. “Our job now is… Read More