Too often, authors come to me only several weeks before they want to launch their books, asking me to help them create a publicity campaign. One of the first questions I ask is, “Who’s the target market for your book?” Nonfiction authors have a pretty good idea. They rattle off the demographics and likes and dislikes… Read More
Marketing Fiction
Why fiction authors can be experts and how they promote it
This edited transcript is the last in a four-part series from an interview on April 2, 2015. Dr. Judith Briles asks me about how authors can become experts and promote their expertise. Prefer audio? You can download it here or listen on iTunes. If you think this advice is valuable, share this link with your social media friends,… Read More