The best publicist is one who understands that the media is their first client, says Carole Willcocks, Los Angeles bureau operations manager of Entertainment Weekly. If the publicist’s other client happens to be a hot-shot entertainer, that can be difficult. If you represent entertainters who want to get into Entertainment Weekly, read this interview courtesy… Read More
Magazines
CDs, tapes available from Media Relations 2005
If you missed the Media Relations 2005 conference in San Francisco in April, you can still learn terrific PR and publicity tips by buying the CDs or cassette tapes for $15 each. Read the entire list here. It includes the panel I participated in titled “The 10 worst Journalist Faux Pas You Can Make.” I… Read More
How to convince a magazine to write about maternity boutique
This week, 10 Publicity Hounds have tips Andrew Ingram of Toronto, Canada. He and his wife own a high-end maternity boutique. A local magazine that has a Best of Toronto section and a fashion guide continues to ignore them. Andrew wants clever publicity ideas that will get the boutique into the magazine and elsewhere. From… Read More
How to find magazines’ special issues
Here’s another resource for trade magazines and special sections being planned by consumer and business publications. Check out Special Issues, an online database of editorial calendars, special issues and content “mined” from trade and industrial magazine websites. Examples of special issues include industry outlooks, overviews, surveys, statistical issues, company ranking lists, buyers guides, salary surveys,… Read More
Target an affluent audiences with in-flight magazines
If you’re targeting an educated, more affluent audience with your message, and your topic is a good fit, in-flight magazines can be one of your best publicity tools. A quick look at the statistics should convince you: –Many of these magazines have high circulations. –Many readers are Frequent Flyers, among the most educated and affluent… Read More
17 new trade publications
Add these 17 trade magazines to your media database, then send your photos, news releases and new product announcements. But first, study the magazines carefully so you know whether your idea is a good fit. You can sign up for a complimentary subscription to any of these titles . Engineering –III-Vs Review Finance –Accounting Technology… Read More
Publishers launch new trade publications
Publishers have launched 20 new trade magazines in the last two months. Add these magazines to your media database, then send your photos, news releases and new product announcements. Or write and ask the editors if they’d like how-to articles or tip sheets. But first, study the magazines carefully so you know whether your idea… Read More
Pitch “surprise” destination stories to inflight magazines
When I think of New Jersey, I think of the string of gritty industrial scenes that flash on the TV screen during the opening of my favorite show, “The Sopranos.” That’s why the entire special section that profiled South Jersey, featured in a recent issue of US Airways’ Attache magazine, was such a pleasant surprise.… Read More