If your product is for sale at Whole Foods Market, go ahead and pitch a story idea to the editor of Whole Foods magazine. But don’t waste your time pitching if your product isn’t sold there or if you think a story in the magazine can help get your product onto store shelves. That’s the advice… Read More
Magazines
Recycle Your National Media Hit
When a major newspaper, magazine or niche publication prints a story about you, or when you’re featured on a national network newscast, recycle that publicity by letting your local media know about it. Mystic Pop magazine, which features articles about holistic living and spirituality topics, wrote about surrealistic artist Mickie Bellah of Austin, Texas, and… Read More
Why magazines are losing readers: No page numbers
When I got my December issue of Wired magazine, it came with a bonus “Movies Rock” supplement. I spotted the headline “Martin Scorsese Unleashes His New Rolling Stones Concert Film” on the front cover and ripped open the plastic as quickly as I could. One of my pet peeves is the absence of page numbers on the covers of magazines… Read More
Tweak Your Pitch
When you pitch a story to a magazine editor and the editor declines, sometimes all it takes is a little tweaking to change the editor’s mind. That’s what happened when Tina Lancy emailed the editor of Go, Airtran’s inflight magazine, last November. She pitched a story about College Assistance Plus, the Rochester, New York-based consulting… Read More
Entrepreneur columnist focuses on do-gooders
Entrepreneur magazine has a new column called “Doing Good,” featuring entrepreneurs whose business models are based on giving back to their communities as well as the world. It’s written by JJ Ramberg who, with her brother, runs GoodSearch, a successful search engine company that donates money to nonprofits and charities of your choosing, whenever you do… Read More
Freelance writers need more lead time
Have a great story idea that you want to pitch to freelancers? If so, give them enough time to work with their client publications. Don’t expect to pitch, then hear from them immediately about whether they’re interested. That’s one of the tips from freelance journalist Helen Chang, who has contributed to Time, BusinessWeek, San Francisco Chronicle and… Read More
‘World of wealth’ is topic of new WSJ magazine
The Wall Street Journal is launching a monthly glossy magazine called Pursuits, designed to explore “the world of wealth.” It is expected to launch next September and be distributed with the Journal’s Saturday editions. Content will be available free online, outside the Journal’s paid subscription wall. An editor hasn’t been named, but Robert Frank, the… Read More
Canadian magazines have their own blog
Keep up on all the news, views and reviews in Canadian magazines by reading the Canadian Magazines blog. It even has a job board that hooks up employers in the magazine industry with writers, photographers and others who are looking for jobs. Thanks to Meg Weaver of Wooden Horse Publishing, whose excellent ezine tipped us off to… Read More
Fortune Small Business wants to know your financials
Small business owners are accustomed to doing media interviews without having to reveal information like their annual revenue. Most business journals, dailies and weeklies will cover a small business without that information. (See “How to Use Business Journals to Tell Your Story.”) But if you’re trying to get into Fortune Small Business, you must be willing… Read More
CIO Magazine offers pitching tips
If you’re trying to get in front of CIOs and IT managers, your best bet is CIO magazine. It has 120,000 readers, and a pass-along rate of four readers per copy. Their readers’ average IT budget is $230 million. This week, Marketing Sherpa is sharing tips on how to pitch CIO magazine. You can access it for… Read More