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Publicity Hound Archives

Magazines

Want publicity in magazines? Research, then pitch

You can have the most interesting story idea on the planet. But unless you do your homework first and get to know everything you possibly can about the journalist you’re pitching it to, you could be blowing a golden opportunity for publicity. Let’s say you want to pitch a story about tweens to Caren Oppeneheim,… Read More

Pitching magazines? Tips for a compelling subject line

Writing the email subject line is often the most difficult part of pitching a magazine. But not if you use this tip, one of more than 30 that I shared during the webinar on “How to Find Your Way into Glossy Magazines.” (The replay is available.)  Here’s the tip: When writing the subject line, follow the… Read More

How to pitch your new product to magazines

You’re launching a product and you’re hoping for a big story in a national magazine. You find the editor’s name and email address in one of those expensive media directories. You write a pitch and email it to her.       Not so fast! You’re probably pitching the wrong person. If it’s a big magazine,… Read More

Sept. 11 deadline looming for O Magazine pitches

Sept. 11 is the deadline for pitching your business woman’s success story, or your tips for women, for a special round-up of story ideas that will be presented to O Magazine editors and other top-tier media. Publicists for PitchRate.com, which connects journalists with people seeking publicity, will take the best 10 to 20 pitches and present… Read More

How to pitch small business tips, stories to BusinessWeek.com

If you have advice, opinions, story ideas or a question related to small business for BusinessWeek.com, a high-traffic destination for anyone looking for business tips, check out their frequently asked questions. It includes tips on how to contact Karen Klein,  who writes the Smart Answers column, and has a weekly podcast series.  I suggest you contact Karen and offer yourself… Read More

Hip hop magazine wants to feature women DJs with clout

Street Report Magazine is looking for women DJs to feature in its “DJs With Clout” section in the April issue. The magazine is a Southern-based hip hop publication that gives exposure to independent artists. Send a press kit to Kim Ellis. She urges you to spread the word about this media lead.

You on a magazine cover? It’s not what you know; it’s who knows you

Landing on the cover of a magazine published by your trade association or professional interest group is a coup! Not because your peers are potential customers, but because it gives you enormous credibility in the eyes of people inside as well as outside your industry. If you’re itching to get onto the cover, Kirstin Carey shared… Read More

Inexpensive gifts will be in demand for holiday gift guides

With the economy hanging by a thread, this could be one of the grimmest retail holiday seasons in decades. That means editors of consumer gift guides will be on the lookout for press releases and photos featuring inexpensive gifts such as calendars, picture frames, jewelry, CDs, books, scrapbooks and even kitchen utensils. (Who in the world would feature… Read More

Why trying to get a magazine column can be wasted effort

A freelance PR person just emailed me and asked, “Did you ever or can you recommend a resource on how to become a magazine columnist?” I told her that several years ago, I wrote “Special Report #34: Secrets to Becoming a Columnist in Newspapers and Magazines.” It advises writers to offer columns for free and not ask… Read More

Family Circle blurb leads to huge traffic spike

When I checked my website and blog statistics recently, I noticed a huge spike in traffic since January 1. Since I wasn’t doing any special promotions, I forgot about it until Diana Ennen, a virtual assistant in Florida, congratulated me for being mentioned in the January issue of Family Circle magazine.  “Family Circle?” I asked. “That’s one of the… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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