Before you get sidetracked this weekend, read this summary of Quick & Easy Media Kit Templates, the popular package I created that will shave weeks off the tedious chore of building a media kit for your fiction or nonfiction book. My partners in this project are Joel Friedlander and Tracy Atkins, and we’re doing a special… Read More
How to Write a Bio
13 ways to use your author resource box mini-bio
I collect author resource boxes, those mini-bios that usually appear at the end of articles and blog posts. And perhaps because I’m a writing coach, I love dissecting how the writers make themselves sound fascinating and worth a second look. You can find nine of my favorites in the article I wrote for The Future… Read More
Why your author media kit needs four bios–free training Sept. 25
You send an email pitch to a freelance writer who writes about the same topic as your new book. He tells you he’s interested and asks you to send the PDF version along with your digital Media Kit. You’re elated and can hardly wait to read the article. But he’s working from home, where his… Read More
‘Cut and paste’ software eliminates tedious typing, makes marketing easier
By Barbara Florio Graham One of the ways I keep a diversified business running smoothly is to have carefully-crafted responses to common questions and news items pre-writtten. Years ago, this would have meant a series of separate documents on my computer, but now it takes just a few seconds to locate what I want to… Read More
The 14 most powerful words in marketing and publicity
Every time I send an email to the thousands of people on my list, or write an ezine article or marketing copy or a blog post, I refer to the tattered printout on my wall that lists the 14 Most Powerful, Effective Words in Marketing. The list is courtesy of Jeanne Hopkins of HubSpot, and Jamie… Read More
This blogger’s ‘Welcome’ message says, ‘It’s all about you’
When people visit your blog for the first time, do they see a “Welcome” message that communicates value and tells them why they should stay? Or is it all about you? My website is undergoing major renovations. One of the things I’m adding to my to-do list is creating a short “Welcome” blurb along with… Read More
Strengthen your LinkedIn profile with benefits, value
One of my goals this year is to include in every piece of marketing copy I write, at least one value statement or benefit of using my products and services. I’m starting with my LinkedIn profile. When I rewrote it a few months ago, something was missing but I couldn’t put my finger on it.… Read More
Rewrite your boring bio: Free training tomorrow
Professional bios are one of the most difficult things for Publicity Hounds to write. Perhaps that’s why so many of them are so boring. Help is on the way! Nancy Juetten, “The Bio Doc,” will show you how to resuscitate a DOA bio during a free webinar tomorrow from 2 to 3 p.m. Eastern Time.… Read More
Fun facts in a professional bio make people smile
Too many professional bios are stiff, formal, stodgy, plodding and downright boring. More potent than Ambien. It isn’t often when you see personal facts—really fun details that paint a picture—inserted into someone’s professional bio like the way like Stephanie Sammons inserted them into hers. Stephanie helps financial advisors, business professionals and executives build their online… Read More
Dog Tweets—4 tips for writing an effective bio
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 4 tips for writing an effective bio. [Slideshow] http://ow.ly/bzVk0 The industry with the worst websites. [Can you guess which one it is?] http://ow.ly/bzVXc Dumping Facebook? Here’s a step-by-step guide for keeping your friends. http://ow.ly/bwQkU… Read More