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Publicity Hound Archives

How to Write a Bio

Dog Tweets—4 tips for writing an effective bio

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 4 tips for writing an effective bio. [Slideshow] http://ow.ly/bzVk0  The industry with the worst websites. [Can you guess which one it is?] http://ow.ly/bzVXc Dumping Facebook? Here’s a step-by-step guide for keeping your friends. http://ow.ly/bwQkU… Read More

Add volunteer experience to your LinkedIn profile

You can now beef up your LinkedIn profile by adding any volunteer experience, a list of causes that you care about, and any organizations you support. After all,  volunteering is as good for your career as it is for those you help. And your volunteer efforts are one more way to generate publicity. Here’s how to add this new… Read More

Need more guest blog posts? Say so in “About Me”

Featuring guest bloggers at your blog is one of the best ways to create content when you’re on vacation, or the idea well is dry, or you’ve simply run out of steam. I wish I’d receive 10 times the number of pitches I do from guest bloggers. Today, as I was looking for interesting content to tweet,… Read More

Tips for updating your LinkedIn profile

By Joan Stewart Too many of us build out our LinkedIn profile, and then once we see the blue bar that says “100% profile completeness,” we forget to return to it periodically for updates. An article by Elaine Varelas at Boston.com offers several tips that are especially pertinent to anyone who has lost their job,… Read More

Job-hunters, publicity-seekers: Wake up your boring bios

Boring bios are more potent than sleeping pills. Yet you read them all the time in people’s online press rooms, in their books, and even on the mini-profiles they write on their Twitter and Facebook pages. Sometimes job-hunters include a useless paragraph of incredibly dull information on their resumes. Publicity expert Nancy Juetten hates boring bios,… Read More

Distinguish yourself from your company in your LinkedIn profile

Your LinkedIn Profile Summary: How to Distinguish Yourself from Your Company By Brenda Bernstein The Essay Expert One of the biggest mistakes I see people make in their LinkedIn profiles is that they do not distinguish who *they* are from who their *company* is. I call this “conflating” yourself with your company. “Conflating” is a… Read More

Can your social networking profile pass the 10-second test?

How many times do you read somebody’s profile at a social networking site, and then devour everything they’ve written because the profile sounds so interesting? Almost never. But last week on Twitter, I stumbled across Judy Lederman’s profile: It clearly passes the 10-second test. That’s the barometer that social media strategist Nancy Marmolejo uses to determine… Read More

How to get Google juice from your LinkedIn profile

The more inbound links to your website from authoritative websites, the more authoritative Google judges your own website and the more traffic it will deliver. And you get extra points from Google as well as traffic if those links include hyperlink text. For example, if someone links to my website at PublicityHound.com, I’d much rather… Read More

Your social networking profiles shouldn’t include passwords

I’m going to comb through my profiles at the various social networking sites where I participate to see if any of them contain the passwords I use for my bank accounts, websites and anything else online. The article “Forgot Your Password?” May be Weakest Link by Bob Thompson presents a compelling case for just how easy it… Read More

Add social media links to your EzineArticles.com profile

It’s difficult enough keeping up with all the updates, profiles, friending, etc. at social networking sites. So thanks to Chris Knight of EzineArticles.com for reminding us to cross-promote from these sites and to include social media links in our EzineArticles.com profiles.  His website is now supporting LinkedIn, Facebook, MySpace, Twitter & FriendFeed. Here’s a sample of what his… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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