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How to Interview

Beware of the confidante

File this under the category of tricks reporters use to loosen your lips. I’m speaking specifically about the reporter who acts like a confidante–a trusted friend who is standing by ready to hear about your problems, and then commiserate. Here are phrases they might use: "Don’t you think it’s terrible that…" "I don’t think it’s… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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