Reviewing Stephanie Chandler’s book, Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business, has been on my to-do list for more than a year. It’s one of my favorite books on how to penetrate and market to niche audiences because it pinpoints a problem I see in… Read More
How to Interview
5 ways authors can dazzle TV talk show hosts and viewers
This guest post was written by Danny Kofke, a special education teacher from Hoschton, Ga. His love of teaching and finances led him to write two books: “A Simple Book of Financial Wisdom: Teach Yourself (and Your Kids) How to Live Wealthy with Little Money” and “How To Survive (and perhaps thrive) On A Teacher’s Salary.” He… Read More
Offer journalists, bloggers a Skype interview with you or your expert
The more “extras” you can offer journalists and bloggers when you pitch, the more you increase your chances they’ll cover your story. When pitching, even print media, offer a Skype interview with yourself, or your company’s expert. Why? Because video is integral to news coverage, even at newspapers and magazines. This month’s issue of PR… Read More
12 bridging statements to use in tough media interviews
One of the best ways to prepare for a difficult media interview is to make a list of a few of the worst questions you can imagine being asked, and prepare responses to each question. It’s easier than you might think, thanks to a bridging statement that “bridges” from the reporter’s difficult question to your… Read More
Radio publicity: More tips to make hosts love you
This guest post, the second of a two-part series, was written by Margaret Larkin, owner of Metrolingua LLC in Chicago. She produces the popular podcast Radiogirl. You can also find her on Google Plus and Google Voice at 716-202-TALK (8255). See Part 1. Radio interviews are tricky: How to be the perfect guest. * … Read More
Radio interviews are tricky: How to be a perfect guest
This guest post, the first of a two-part series, was written by Margaret Larkin, owner of Metrolingua LLC in Chicago. She produces the popular podcast Radiogirl. You can also find her on Google Plus and Google Voice at 716-202-TALK (8255). * * * I’ve been working in radio for a while, and part… Read More
Give the media options and multiple spokespersons
This guest post is an excerpt from The Little Red Book of PR Wisdom, written by Brian Johnson of Australia, an award-winning journalist, a former news director, on-air presenter, producer, narrator, foreign correspondent and documentary maker, who has worked for radio, television, magazines, newspapers and websites. He has provided editorial PR services to a diverse range of… Read More
Ask anyone you’re interviewing this killer question
You don’t have to be a headhunter to ask probing questions that reveal somebody’s true grit, talent and tenacity. Here’s one from Lou Adler, a headhunter and author of the books Hire With Your Head and The Essential Guide for Hiring and Getting Hired: “What single project or task would you consider your most significant… Read More
Authors: Your big advantage on local TV talk shows
UPDATE ON SEPT. 14, 2012: We really rocked the “Get On TV” webinar yesterday. Here’s the replay, including what I think is the best part: Step-by-step instructions on how to write a segment proposal. Access the replay here. * * * Any author who has been booked as a guest on a… Read More
Don’t freak if reporter asks, ‘OK to record our interview?’
It starts innocently enough when you meet a reporter for lunch at a local restaurant. You spend the first 10 minutes making nice, and then the reporter pulls a notebook and pen out of his pocket. After the first few easy questions to put you at ease, he asks, “Is it OK if I record… Read More