How to Interview

Which of these author TV-interviews-from-hell is the worst?

I love showing you clips of TV interviews that are perfect examples of how NOT to act on camera. This week, you get not one, but two videos. Each can best be described as, uh, a “teaching moment.” Both authors start stumbling, right out of the gate. In the first video, author Uri Man’s comments… Read More

Media interview? How to deal with a confused journalist

You’re being interviewed by a magazine reporter who clearly doesn’t understand the topic, despite your best efforts to explain it over and over again. What do you do? That’s what a graduate of The Publicity Hound Mentor Program asked me just now. “A staffer recently did repeated interviews with a magazine writer, and sent follow-up emails… Read More

My #1 tip for getting onto ‘Oprah’ & other big TV shows

At least 7 out of 10 Publicity Hounds who beg me to help them get booked on “Oprah” or other big TV shows have no business being there. Either their topic isn’t a good fit for the show, or they can’t articulate a convincing pitch in 15 seconds or less. Yet they continue to flood… Read More

Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.