Here’s a great tip from Publicity Hound Kay Canavino, a photographer from Adams, Massachusetts, for anone who wants to sharpen their interviewing skills for radio and TV appearances: “They can hone their speaking skills by joining a local chapter of Toastmasters. Talk about a big bang for your buck! It is the best way to get comfortable speaking… Read More
How to Interview
5 Tips for Accuracy: 47 More Publicity Tips Tomorrow
Scared of interviewing with a reporter for fear the story will be inaccurate? You’re not alone. That’s one reason many people shy away from media interviews. They don’t want anything to go wrong. You can’t avoid errors. But you can do several things to improve the chances that the story will be accurate. I’ll share… Read More
21 Questions You Can Ask Journalists Before, During and After Interviews
If you’re contacted by a journalist, knowing the types of questions you can ask them will help you both. These fall into three categories: Last week, I shared 14 Questions You shouldn’t Ask Journalists. But I don’t want you to think you’re subservient to them. Media relations can be a tricky game that has rules… Read More
14 Questions to Never Ask Journalists
PR pro Michelle Garrett’s 7 Questions NOT to ask a reporter are a perfect checklist for anyone new to publicity, as well as to people who have been working with the media for awhile. Reading them took me back to my days as a newspaper reporter and editor. And I immediately started thinking of other questions… Read More
Media Interview Tips & Training: 10 Magic Phrases They Love
The next time you do a media interview, remember these 10 Magic Phrases the Media Love. Almost no one says these things during an interview. That’s because most people being interviewed talk about themselves and worry about impressing reporters or editors. Use these phrases and they’ll remember you. This is… Read More
How to Create Sizzling ‘Book Hooks’ for Drive-time Radio
UPDATE on Nov. 22, 2015: You can listen to the free replay of this call here. *** One of the biggest mistakes authors make when trying to get onto on a radio show as a guest is the same mistake they make when trying to get onto a TV show and in print. They pitch… Read More
Prepare for Nasty Questions at Book Signings, Speaking Gigs
If the topic of your book or public speaking engagement is remotely controversial, be prepared for a tough, angry, hostile question at your next book signing or speaking gig. One of the very best ways to deal with the question? Don’t answer it. Simply respond to it by pivoting to your key message.… Read More
On TV and Radio, Avoid a Hot Mic That Leads to PR Hell
By Roshanda E. Pratt It has happened to presidents, vice-presidents, CEOs, athletes and even reporters. Those who witness it relish in enjoyment while those on the back end are utterly embarrassed. It’s called being unaware of the “hot mic” and saying something intended to be private. Hot mic situations happen more often than you realize.… Read More
Authors: Your big advantage on local TV talk shows
UPDATE ON SEPT. 14, 2012: We really rocked the “Get On TV” webinar yesterday. Here’s the replay, including what I think is the best part: Step-by-step instructions on how to write a segment proposal. Access the replay here. * * * Any author who has been booked as a guest on a… Read More
Don’t freak if reporter asks, ‘OK to record our interview?’
It starts innocently enough when you meet a reporter for lunch at a local restaurant. You spend the first 10 minutes making nice, and then the reporter pulls a notebook and pen out of his pocket. After the first few easy questions to put you at ease, he asks, “Is it OK if I record… Read More