I just received TV reporter Jeff Crilley’s excellent email newsletter which you can subscribe to here, and I wanted to share his terrific tip on one way to generate publicity as St. Patrick’s Day nears. You don’t have to have an Irish pub to tie into this holiday. A few years ago, Kim Morris from Pappy’s Pet… Read More
Holidays
Do Business in Your Bathrobe Day Feb. 12
If you’re one of those entrepreneurs who’s luck enough to have a home office, and you enjoy the luxury of doing business in your bathrobe, generate a little publicity. Kristie Tamsevicius, at left, founder of Webmomz.com, has chiristened Monday, Feb. 12, has Do Business in Your Bathrobe Day. “Bathrobe Day” has generated publicity for her and other entrepreneurs in… Read More
More ideas for holiday pitches
The weeks leading up to Christmas are the very best times to pitch the media with your story idea. I offered several controversial holiday ideas earlier this week, and I just found a great list of more story ideas with holiday hooks, courtesy of the PRLeap blog. Many of them would be great to pitch to… Read More
Controversial holiday story ideas
Looking for some ink, air time or online publicity in the next few weeks? Consider these controversial holiday stories: Annual brag letters. Do you cringe when you receive a “year in review” letter inside a Christmas card from a friend or family member? Or do you appreciate the update? Are these letters inconsiderate, or a practical… Read More
‘Top 10 Tips’ lists: Great year-end publicity
Here’s a great end-of-the-year idea for your publicity campaign. They’re short, punchy lists of “the best” or “the worst.” The number doesn’t even have to be 10. Your list can include 5 items. Or 7. Or 9. Just now, I googled and found these lists: The Top 10 Best Blogs, as chosen by MarketingSherpa.com Best… Read More
Black Friday or Jack-ass Friday?
Sick of all the hoopla over Black Friday, the day-after-Thanksgiving media frenzy that’s the “official” start of the Christmas shopping season? A blogger named Chris apparently is and wrote an interesting post about how shameful the media act when they give “free advertising” to the retailers that keep opening their stores earlier and earlier so shoppers… Read More
October story ideas to pitch to the media
TV reporter Shawne Duperon and I had a blast brainstorming “103 Sizzling Story Ideas from July through December.” October is bursting with ideas about the second largest retail holiday of the year that you can pitch to newspapers, magazines and TV stations. Here are some we’re suggesting you use: —That pretty pumpkin looks great now, but how can… Read More
‘Let’s Say Thanks’ campaign by Xerox a great interactive marketing campaign
I love interactive marketing campaigns that engage people online. The “Let’s Say Thanks” campaign, created by Xerox as a way for people to send postcards of thanks to the troops overseas, is brilliant, regardless of what you think of the war in Iraq. Here’s how it works. Visit their website and choose your favorite postcard design. All the… Read More
Gifts for print journalists? Don’t you dare
Publicity Hound Ek Dari writes: “I’ve been reading your tips for quite some time now, and love the articles and ezine. “One question I had was about thanking an editor or journalist. What is the standard on that? I have had successful placements in the New York Times, Washington Post, Fortune, and top-tier magazines, but am not sure how… Read More
Create your own holiday or piggyback off somebody else’s with these resources
Thanks to self-publishing guru Dan Poynter’s excellent Your Publishing Poynters ezine for this tip. Marika Flatt of PR by the Book, says your pitch will always be more interesting to the media if it’s tied to a timely date, such as a health awareness month (October is Breast Cancer Awareness Month) or a holiday (Memorial… Read More