If you’re looking for publicity from bloggers or traditional media but can’t think of an idea to pitch to them, here’s a quick way to find several. Longtime Publicity Hound Norman Lieberman reminded me about this yesterday when he emailed me to see if I had a list of questions that Publicity Hounds can ask themselves, designed to… Read More
Holidays
Entrepreneurial moms need PR ideas for chair skirts
Suzanne Fox Sevel of Melbourne, Fla., writes: “I have a client in Atlanta, Ga., who just launched a new product called Scurtz: stylish, decorative skirts for chairs. They’re very upscale, and some people see them as an alternative to tablecloths or place settings as a unique way of decorating for guests. “They’re $49-$69 a pair and come in luxurious or traditional… Read More
11 publicity tips for retailers who sell tea—or anything else
Publicity Hound Ruth Furman, a PR specialist and a speaker at this weekend’s World Tea Expo in Las Vegas will be among panelists who will discuss ways tea retailers can generate publicity. She asked if I could provide some tips for her handout, and I thought I’d share them here. These tips are written specifically… Read More
Business teaches green living, needs Earth Day angles
Colleen Schmid of Heathrow, Fla. Writes: “I’ve recently started a new business teaching families how to start going green in their homes. I go through their homes and, room by room, show them what things they can be doing to save on power and water bills as well as removing toxins. I will also begin… Read More
Product for heavy Christmas tree ornaments needs publicity
Shannon Hein of Fort Collins, Colorado writes: “I am helping a friend promote Branchies, a product she invented that lets people hang heavy objects on their Christmas trees. “They attach easily to the trunk of your Christmas tree and support very heavy and bulky ornaments. They are a great way to transform your tree using… Read More
Product publicity is easier if you can get into gift sections
If you have a consumer product that would make a great gift for Mother’s Day, Father’s Day, Graduation Day, or the holidays, try to get into one of the many holiday gift sections featured by newspapers and magazines, or featured in holiday gift coverage on TV and radio. Most of this coverage does NOT require that… Read More
Piggyback onto ‘Hug Your Kids Day’ July 21
Publicity Hounds hate it when they create their own day, week or month of the year, and then see other people piggyback onto it for publicity. Not Michelle Nichols, a former writer for BusinessWeek.com, who created National Hug Your Kids Day on July 21. Michelle is inviting Hounds everywhere to generate publicity for their own… Read More
Help promote ‘Say Something Nice Sunday’
Mitch Carnell of Charleston, South Carolina writes: “Last year, we celebrated the first Say Something Nice Sunday on the first Sunday in June. This is now an annual event. “We want churches and denominations of all faiths to join in. This is a Sunday when Christian will say nothing negative about any other Christian or… Read More
‘America’s Favorite Mom’ to appear on ‘Today’ show
Do you have a great mom? Tell the world how much you love her by nominating her as “America’s Favorite Mom.” The top 25 moms will be featured on NBC’s “Today” show the week leading up to Mother’s Day. The audiences will vote, and the top five winners will be the focus of a prime time… Read More
Feed a CPA
Here’s a fun, timely publicity idea that just about anybody can steal. It’s called “Feed a CPA,” and I heard about it from Seth Hodes, marketing director for Hodes, Ulman, Pessin & Katz, a Baltimore law firm. On March 1, a local caterer hired by the firm will deliver delicious gourmet lunches wrapped in a… Read More