It’s wedged between Black Friday and Cyber Monday, a day set aside by American Express to encourage people to shop locally. If you own a brick and mortar business, you have opportunities galore to promote Small Business Saturday for free. This year’s it’s celebrated on Nov. 24. Here are seven of my favorite ideas: 1. Create… Read More
Holidays
Dog Tweets—How to use holidays to publicize your hotel, B&B or lodging property
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. How to use holidays to publicize your hotel, B&B or lodging property. http://ow.ly/eECHT 10 questions to ask when interviewing candidates to manage your social media. http://ow.ly/eEDPM Autumn is a second spring, when every leaf… Read More
5 story ideas that tie into Labor Day for publicity
Labor Day is three weeks away, not too late to start pitching guest posts to bloggers, and story ideas to traditional media. Tip #12 on my 50 Tips for Free Publicity board on Pinterest, to piggyback a story idea about your business onto an upcoming holiday, is perfect for Labor Day. (Also see Tip #… Read More
How to create your own holiday for national publicity
This is the first in a special series of 50 blog posts on the topic of how to generate free publicity. I’ll be pinning each of the 50 tips you see here to my Pinterest board, and I encourage you to follow my 50 Tips for Free Publicity board there. Tweet this link, share it… Read More
How to generate publicity from Pi Day
Piggybacking publicity onto popular or obscure days, weeks and months of the year is one of the easiest ways to find your way into the media, and I give lots of examples in my ebook, How to be a Kick-butt Publicity Hound. Here’s one of the more obscure days of the year. It’s Pi… Read More
‘Refired Not Retired Day’ needs promotion ideas
Phyllis May of Key West, FL, writes: “March 1 is my day in Chase’s Calendar of Events. It’s ‘Refired not Retired Day’ and it’s also the title of my book. It’s a humoprous book that shows people how to make the most of life after retirement. “Might your Publicity Hounds have suggestions for things I can suggest for… Read More
19+ story ideas to generate publicity, PR for your business
If you’re looking for publicity from bloggers or traditional media but can’t think of an idea to pitch to them, here’s a quick way to find several. Longtime Publicity Hound Norman Lieberman reminded me about this yesterday when he emailed me to see if I had a list of questions that Publicity Hounds can ask themselves, designed to… Read More
Entrepreneurial moms need PR ideas for chair skirts
Suzanne Fox Sevel of Melbourne, Fla., writes: “I have a client in Atlanta, Ga., who just launched a new product called Scurtz: stylish, decorative skirts for chairs. They’re very upscale, and some people see them as an alternative to tablecloths or place settings as a unique way of decorating for guests. “They’re $49-$69 a pair and come in luxurious or traditional… Read More
11 publicity tips for retailers who sell tea—or anything else
Publicity Hound Ruth Furman, a PR specialist and a speaker at this weekend’s World Tea Expo in Las Vegas will be among panelists who will discuss ways tea retailers can generate publicity. She asked if I could provide some tips for her handout, and I thought I’d share them here. These tips are written specifically… Read More
Business teaches green living, needs Earth Day angles
Colleen Schmid of Heathrow, Fla. Writes: “I’ve recently started a new business teaching families how to start going green in their homes. I go through their homes and, room by room, show them what things they can be doing to save on power and water bills as well as removing toxins. I will also begin… Read More