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Can astrology author ride coat tails of author Stephanie Myer?

Michele Lessirard of Vero Beach, Fla. writes: “I have been blogging for more than seven years at New Moon Journal and my blog. “Now, there’s a high-profile Harry Potter-type author named Stephanie Myers who’s written a series of vampire novels. One best-seller is New Moon. Of course, I am competing now for search engine optimization… Read More

Trainer needs to promote ‘white guys’ diversity program

Pegine Echevarria of Jacksonville, Fla. writes: I am launching a licensed training program called “White Guys Are Diverse Too!” I want to capture the interest of corporate and government chief diversity offers, chief learning officers and senior leadership of large corporations who can purchase this program to spread the word to their employees. The topic… Read More

Everlasting Matrimony book needs promotion ideas

Publicity Hound Sheryl P. Kurland of Orlando, FL writes: With Valentine’s Day just around the corner, which is a logical tie-in to my product, I need some new, exciting, low-cost ideas prior to the holiday to stimulate Valentine’s Day book sales. I’m the author of the self-published Everlasting Matrimony: Pearls Of Wisdom From Couples Married… Read More

Author needs ghostwriter for a book on brain health

Nancy Wurtzel of Thousand Oaks, California writes: “I have a client who is interested in writing a book on brain health, targeted to Baby Boomers. My idea is to take the book in an entirely different direction so it will stand out from the dozens of other books that have already been published on this… Read More

Freelancer needs a way to keep track of media contacts

In this week’s issue of “The Publicity Hound’s Tips of the Week,” Publicity Hound Erin Portman of Austin, Texas writes: “I am a freelancer and have a ton of media contacts. My new year’s resolution this year was to find a better way to track and capture information about the media I work with. Excel… Read More

Canadian jeweler wants ideas for Bloomingdale’s trunk show

Rachel Mielke of New York, New York writes: “I have a high-end designer jewelry company, Hillberg & Berk, that wholesales across Canada.  We have just broken into the U.S. market by being invited down to do a trunk show with Bloomingdale’s in New York City.  “This is an unheard of opportunity for our company and could… Read More

Web designer needs quick promotion tips to boost sales

Nancy Cavanaugh of Milwaukee, Wisconsin asks: I am a web designer at Cavanaugh Interactive who receives the majority of my business via word of mouth. I’ve been a freelance designer for more than 26 years, and in all that time I’ve never seen the economic situation deteriorate so quickly. Because of this, cash flow is… Read More

Temper Tantrum Handbook author wants promotion ideas

Judy Colbert of of Crofton, Maryland writes: I’m launching my latest book, Temper Tantrum Common Sense Handbook. It contains information gathered from experts and websites, including suggestions on how to prevent tantrums, how to stop them, and how to live with them. It will be great for parents, family members, baby sitters, daycare operators, flight… Read More

Honolulu photographer needs to attract high-end clientele

Lisa Hoang of Honolulu, Hawaii writes: “I am a professional child and family photographer. I own a boutique, on location portrait studio that caters to high-end clientele.  I want my business to be talked about among the elite, with my clients beginning a relationship with me from the time their babies or born, or just before… Read More

Ideas needed to promote website for do-it-yourself divorces

Jackie Stanley of Greensboro, N.C. writes: “I’m an attorney and recently launched a website which offers offers online courses that teach people how to handle their own simple divorce cases in North Carolina. “It teaches people who want to save time, money and hassle how to handle their own simple divorce actions. There are lots… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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