Help this Hound

How should authors market a book on soft-sell marketing?

Judith Sherven and Jim Sniechowski of Las Vegas, Nev., write: “Already best-selling authors of five relationship books, we have turned our attention and expertise to soft-sell marketing. Our new book, The Heart of Marketing: Love Your Customers and They Will Love You Back, Morgan James Publishing, May 2009), already a best-seller at Amazon, promotes selling… Read More

How to market psychodrama training to doctors, attorneys?

Karen Carnabucci of Racine, Wis. writes: “I’m a psychotherapist working with psychodrama, the creative arts therapies and experiential therapies and I’ve been building my practice slowly and patiently. “Most of my clients have insurance benefits which they use when they see me. Now I want to shift my practice to offer training to helping professionals,… Read More

Human/pet psychic wants ideas for marketing her business

Terri Jay of Washoe Valley, Nev. writes: “I am a psychic messenger for humans and pets. My main focus right now is to generate private reading clients and also to get the word out about what I do. “I am able to communicate with people who have Alzheimer’s, dementia, autism, or those in a coma.… Read More

You Have No Control

The Publicity Hound’s Tips of the Week Issue #447 April 21, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================== In This Issue ================================ 1. You Have No Control 2. Help the Unemployed 3. Social Networking Annoyances 4. Dating Service of PR 5. Promote a Women’s Website 6. Help This Hound… Read More

Dallas/Fort Worth concierge service asks for marketing ideas

Shametra L. Thomas of Dallas, Texas writes: “I have a new concierge business, The Savvy DFW Mommy, in Dallas, Texas. The business targets professional/working moms. “It serves the Dallas/Fort Worth area and specializes in on call personal assistance, corporate concierge services, home organization, home improvement project management, event planning, personal shopping, and style and decor… Read More

WomensMedia.com needs promotion/media kit ideas

Karen Kalisek of Escondido, Calif. writes: “WomensMedia.com a seven-year-old website that has undergone a major overhaul and is in the process of relaunching. “We pride ourselves in offering ‘expert advice for working women.’ Currently, we have 30,000 unique website followers each month (20% of those are overseas), 10,000 follow the blog, Women’s Lunch Talk, and, 1,000 listen to… Read More

Lighten Your Load

The Publicity Hound’s Tips of the Week Issue #446 April 14, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================== In This Issue ================================ 1. Lighten Your Load 2. Where to Find Speaking Gigs 3. Tea Party Publicity 4. Use a Gravatar 5. Promote a Consignment Shop 6. Help This Hound… Read More

Furniture consigment shop in N.H. needs marketing tips

Karen Nardella of Conway, N.H. writes: “I am a sole proprietor who owns the Emporium Consignment Outlet and Home Staging Center, a consignment shop for high-end furniture in Conway, N.H. “I sell gently-used, high-quality, brand-name furniture such as Ethan Allan, and I pay the owner 55 percent of the sale. All the furniture is no… Read More

Retirement community needs marketing tips

Keri Gerlach of Greenfield, WI writes: “I’m the marketing director for Clement Manor, a retirement community. My biggest challenge is a limited budget and limited resources targeting long term care and assisted living. Not many folks are out there touring facilities until they have to, and given the economy, most are waiting even longer to… Read More